Księgarnia

INTERNATIONAL DICTIONARY OF MARKETING

YADIN D., wydawnictwo: KOGAN PAGES, 2002, wydanie I

cena netto: ~~250.00~~ Twoja cena 237,50 zł + 5% vat - dodaj do koszyka

Description This uniquely useful dictionary provides over 2,000 encyclopaedic marketing-related definitions. Its coverage of marketing disciplines includes: - marketing communications; - the media; - advertising; - public... >>>

IT'S ALL ABOUT CUSTOMERS

FRAZER-ROBINSON J., wydawnictwo: KOGAN PAGES, 2003, wydanie I

cena netto: ~~144.00~~ Twoja cena 136,80 zł + 5% vat - dodaj do koszyka

'The price of the book is repaid hundreds of times over by the section headed "Seventeen Steps to Real Customer Loyalty"... I can recommend it without hesitation.' Ken Clayton Managing Director, Michael Pines Communications 'John... >>>

PROJECT DISASTERS

NICKSON D., wydawnictwo: KOGAN PAGES, 2005, wydanie I

cena netto: ~~195.00~~ Twoja cena 185,25 zł + 5% vat - dodaj do koszyka

David Nickson and Suzy Siddons combine their considerable expertise to define exactly what it means to be within the midst of a project disaster. This book covers all aspects of project disasters in an accessible and very readable way, including: ... >>>

SUCCESSFUL CUSTOMER RELATIONSHIP MARKETING

FOSS B., STONE M., wydawnictwo: KOGAN PAGES, 2002, wydanie I

cena netto: ~~275.00~~ Twoja cena 261,25 zł + 5% vat - dodaj do koszyka

As customer expectations become increasingly sophisticated, the diversity and range of products and services on offer widen continually. But how can companies ensure that their product or service is preferred by customers and, more importantly,... >>>

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