Księgarnia

BUSINESS RESEARCH METHODS

ZIKMUND W., wydawnictwo: PEARSON, 2008, wydanie I

cena netto: ~~300.00~~ Twoja cena 285,00 zł + 5% vat - dodaj do koszyka

Providing comprehensive coverage of business research, this text's student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting and other business areas. Readership:... >>>

PUBLIC SPEAKING: STRATEGIES FOR SUCCES INTERNATIONAL EDITION

ZAREFSKY D., wydawnictwo: PEARSON ED., 2010, wydanie VI

cena netto: ~~392.70~~ Twoja cena 373,07 zł + 5% vat - dodaj do koszyka

net price + 5% vat. As one of today's leading scholars in speech communication, David Zarefsky's revised edition offers "rhetorical workout" boxes to increase skills development, updated information technology to connect the... >>>

FINANCIAL SHOCK: GLOBAL PANIC AND GOVERNMENT BAILOUTS: HOW WE GOT HERE

ZANDI M./AND WHAT MUST BE DONE TO FIX IT (UPDATED EDITION), wydawnictwo: PEARSON ED, 2009, wydanie I

cena netto: ~~99.00~~ Twoja cena 94,05 zł + 5% vat - dodaj do koszyka

The Definitive Financial Meltdown Exposé: Now completely updated to include discussions of the Obama administration’s many policy initiatives and proposed solutions. •Includes expanded coverage of the market meltdown,... >>>

LEADERSHIP IN ORGANIZATIONS GLOBAL EDITION

YUKI G., wydawnictwo: PEARSON ED, 2009, wydanie VII

cena netto: ~~440.00~~ Twoja cena 418,00 zł + 5% vat - dodaj do koszyka

What makes an effective leader? This book discusses theories of leadership and provides practical advice for business leaders. This text provides a balance of theory and practice as it surveys the major theories and research on leadership and... >>>

TOTAL GLOBAL STRATEGY INTERNATIONAL EDITION

YIP G. HULT T., wydawnictwo: PEARSON, 2011, wydanie III

cena netto: ~~332.60~~ Twoja cena 315,97 zł + 5% vat - dodaj do koszyka

A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational ... >>>

BUSINESS TO BUSINESS MARKETING

WRIGHT, wydawnictwo: PEARSON, 2004, wydanie I

cena netto: ~~210.00~~ Twoja cena 199,50 zł + 5% vat - dodaj do koszyka

Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as... >>>

THE BUSINESS ENVIRONMENT

WORTHINGTON I. BRITTON C., wydawnictwo: PEARSON ED, 2009, wydanie VI

cena netto: ~~320.00~~ Twoja cena 304,00 zł + 5% vat - dodaj do koszyka

By encouraging students to explore the challenges and opportunities managers face in the business environment, the sixth edition of this successful text provides students with a solid foundation from which to build upon their business knowledge. ... >>>

ORGANISATION DESIGN

WORREN N., wydawnictwo: PEARSON, 2012, wydanie I

cena netto: ~~395.00~~ Twoja cena 375,25 zł + 5% vat - dodaj do koszyka

Organization design is part of every manager and leader’s job: attempting to understand and improve how organizations function through creating or adjusting of roles, processes, and structures. In fact, most managers are faced with... >>>

INTRODUCTORY ECONOMETRICS

WOOLDRIDGE J., wydawnictwo: PEARSON, 2008, wydanie I

cena netto: ~~360.00~~ Twoja cena 342,00 zł + 5% vat - dodaj do koszyka

The modern approach of this text recognizes that econometrics has moved from a specialized mathematical description of economics to an applied interpretation based on empirical research techniques. It bridges the gap between the mechanics of... >>>

THE MARKETING PLAN HANDBOOK AND MARKETING PLANPRO PREMIER PACKAGE

WOOD M. INTERNATIONAL EDITION, wydawnictwo: PEARSON ED, 2010, wydanie IV

cena netto: ~~367.60~~ Twoja cena 349,22 zł + 5% vat - dodaj do koszyka

net price + 5% vat. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized... >>>

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