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END OF ADVERTISING AS WE KNOW IT

ZYMAN S., wydawnictwo: WILEY, 2002, wydanie I

cena netto: ~~90.00~~ Twoja cena 85,50 zł + 5% vat - dodaj do koszyka

The End of Advertising as We Know It There is only one rule: advertising must sell "This is Zyman the zealot, wielding howitzers, high explosives and earth-moving equipment. He demolishes myths, fancy theories, and reputations. He... >>>

CREATING A CULTURE OF COMPETENCE

ZWELL M., wydawnictwo: WILEY, 2000, wydanie I

cena netto: ~~190.00~~ Twoja cena 180,50 zł + 5% vat - dodaj do koszyka

Creating a Culture of Competence Competence-and its role in achieving peak performance-remains one of the. hot issues in business today. Yet it's not enough for individual leaders, managers and employees to demonstrate personal competencies.... >>>

GAME-BASED MARKETING: INSPIRE CUSTOMER LOYALITY THROUGH REWARDS

ZICHERMAN G. LINDER J. / CHALLENGES AND CONTENTS, wydawnictwo: WILEY, 2010, wydanie I

cena netto: ~~120.00~~ Twoja cena 114,00 zł + 5% vat - dodaj do koszyka

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and... >>>

THE THREE LAWS OF PERFORMANCE

ZAFFRON ST. LOGAN D., wydawnictwo: WILEY, 2011, wydanie I

cena netto: ~~85.90~~ Twoja cena 81,61 zł + 5% vat - dodaj do koszyka

The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life A proven system for rallying all of an organizations' employees around a new vision and ideas for making the vision stick When something at work... >>>

FAIR VALUE ACCOUNTING FRAUD: NEW GLOBAL RISKS AND DETECTION TECHNIQUES

ZACK G.M., wydawnictwo: WILEY, 2009, wydanie I

cena netto: ~~290.00~~ Twoja cena 275,50 zł + 5% vat - dodaj do koszyka

Essential guidance on the new fair value rules for accounting managers, auditors, and fraud investigators Fair Value accounting is emerging as the next prime opportunity for financial statement fraud. Explaining the many complex applications of... >>>

FINANCIAL SERVICES FIRMS

ZABIHOLLAH REZAEE, wydawnictwo: WILEY, 2011, wydanie I

cena netto: ~~583.66~~ Twoja cena 554,48 zł + 5% vat - dodaj do koszyka

Financial Services Firms: Governance, Regulations, Valuations, Mergers, and Acquisitions Indispensable coverage of new federal regulatory reforms and federal financial issues An essential guide covering new federal regulatory reforms... >>>

PRINCIPLES OF FIRE RISK ASSESSMENT IN BUILDIGS

YUNG D., wydawnictwo: WILEY, 2008, wydanie I

cena netto: ~~320.00~~ Twoja cena 304,00 zł + 5% vat - dodaj do koszyka

This book arrives at just the right time to facilitate understanding of performance-based fire risk assessment in buildings – an integral part of the global shift in policy away from traditional prescriptive codes. Yung, an... >>>

EXPLICIT COST DYNAMICS

YU-LEE R., wydawnictwo: WILEY, 2001, wydanie I

cena netto: ~~210.00~~ Twoja cena 199,50 zł + 5% vat - dodaj do koszyka

Explicit Cost Dynamics: An Alternative to Activity-Based Costing GETTING TO THE BOTTOM OF THE BOTTOM LINE Traditional cost management systems typically defeat their own purpose by leading corporations to make decisions that ultimately do... >>>

MARKETING THE PROFESSIONAL SERVICES FIRM

YOUNG L., wydawnictwo: WILEY, 2005, wydanie I

cena netto: ~~185.00~~ Twoja cena 175,75 zł + 5% vat - dodaj do koszyka

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of... >>>

OPERATIONAL RISK ASSESSMENT: THE COMMERCIAL IMPERATIVE OF A MORE

YOUNG B. COLEMAN R. /FORENSIC AND TRANSPARENT APPROACH/, wydawnictwo: WILEY, 2009, wydanie I

cena netto: ~~415.00~~ Twoja cena 394,25 zł + 5% vat - dodaj do koszyka

Operational risk assessment The Commercial Imperative of a More Forensic and Transparent Approach “Brendon Young and Rodney Coleman's book is extremely timely. There has never been a greater need for the financial industry to reassess the... >>>

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