Księgarnia

MANAGING BRAND EQUITY

AAKER D., wydawnictwo: FREE PRESS, 1991, wydanie I

cena netto: ~~160.00~~ Twoja cena 152,00 zł + 5% vat - dodaj do koszyka

Managing Brand Equity Capitalizing on the value of a brand name The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness,... >>>

BRAND PORTFOLIO STRATEGY

AAKER D., wydawnictwo: FREE PRESS, 2004, wydanie I

cena netto: ~~190.00~~ Twoja cena 180,50 zł + 5% vat - dodaj do koszyka

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and ... >>>

CAPITAL IDEAS

BERNSTEIN P., wydawnictwo: FREE PRESS, 1992, wydanie I

cena netto: ~~80.00~~ Twoja cena 76,00 zł + 5% vat - dodaj do koszyka

Capital Ideas traces the origins of modern Wall Street, from the pioneering work of early scholars and the development of new theories in risk, valuation, and investment returns, to the actual implementation of these theories in the real world of... >>>

DISCOVERING THE SOUL OF SERVICE

BERRY L., wydawnictwo: FREE PRESS, 1999, wydanie I

cena netto: ~~124.00~~ Twoja cena 117,80 zł + 5% vat - dodaj do koszyka

In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field. This wise and inspiring book by Leonard Berry, our leading service expert, moves far beyond his pioneering work in... >>>

CARROT PRINCIPLES

GOSTICK A., wydawnictwo: FREE PRESS, 2007, wydanie I

cena netto: ~~80.00~~ Twoja cena 76,00 zł + 5% vat - dodaj do koszyka

Got carrotphobia? Do you think that recognizing your employees will distract you and your team from more serious business, create jealousy, or make you look soft? Think again. The Carrot Principle reveals the groundbreaking results of one of... >>>

SERVICE PROFIT CHAIN

HESKETT J., wydawnictwo: FREE PRESS, 1997, wydanie I

cena netto: ~~145.00~~ Twoja cena 137,75 zł + 5% vat - dodaj do koszyka

Why are a select few service firms better at what they do year in and year out than their competitors? For most senior managers, the profusion of anecdotal "service excellence" books fails to address this key question. In... >>>

WHO ARE WE? AMERICA'S GREAT DEBATE

HUNTINGTON S., wydawnictwo: FREE PRESS, 2004, wydanie I

cena netto: ~~65.00~~ Twoja cena 61,75 zł + 5% vat - dodaj do koszyka

In his seminal work The Clash of Civilizations and the Remaking of World Order, Samuel Huntington argued provocatively and presciently that with the end of the cold war, "civilizations" were replacing ideologies as the new fault lines in ... >>>

GENERATIONAL ACCOUNTING: KNOWING WHO PAYS, AND WHEN, FOR WHAT WE SPEND

KOLTIKOFF L, wydawnictwo: FREE PRESS, 1993, wydanie I

cena netto: ~~90.00~~ Twoja cena 85,50 zł + 5% vat - dodaj do koszyka

TRUSTED PARTNERS

LEWIS J., wydawnictwo: FREE PRESS, 1999, wydanie I

cena netto: ~~125.00~~ Twoja cena 118,75 zł + 5% vat - dodaj do koszyka

Trusted Partners Trust is the glue that holds organizations together. More powerful than contracts or authority, trust enables partner companies or groups within a company to achieve results that exceed the sum of the parts. Without trust,... >>>

COMPETITIVE ADVANTAGE

PORTER M., wydawnictwo: FREE PRESS, 2004, wydanie I

cena netto: ~~135.00~~ Twoja cena 128,25 zł + 5% vat - dodaj do koszyka

The Competitive Advantage The essential complement to the path-breaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. With over 30 printings in... >>>

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