Księgarnia

ECONOMICS

GWARTNEY J.D., wydawnictwo: SOUTH-WEST THOMSON, 2014, wydanie I

cena netto: ~~1250.00~~ Twoja cena 1187,50 zł + 5% vat - dodaj do koszyka

Economics: Private and Public Choice, Fifteenth Edition, reflects current economic conditions, enabling students to apply economic concepts to the world around them, and includes a robust set of online multimedia learning tools. Part I: THE... >>>

FINANCE FOR EXECUTIVES MANAGING FOR VALUE CREATION

HAWAWINI VIALLET, wydawnictwo: THOMSON LEARNING, 2010, wydanie IV

cena netto: ~~372.00~~ Twoja cena 353,40 zł + 5% vat - dodaj do koszyka

Finance for Executives: Managing for Value Creation, 4th Edition Ideal for both aspiring managers and experienced executives, the Fourth Edition of FINANCE FOR EXECUTIVES: MANAGING FOR VALUE CREATION illustrates the importance of financial... >>>

CORPORATE FINANSE (PAPERBACK)

LUMBY ST., wydawnictwo: THOMSON LEARNING, 2011, wydanie I

cena netto: ~~312.00~~ Twoja cena 296,40 zł + 5% vat - dodaj do koszyka

Corporate Finance [Paperback] Stephen Lumby (Author) Now in its eighth edition, this bestselling and highly-regarded textbook offers a complete introduction to financial management and corporate finance. Though it is predominantly theoretical... >>>

PUBLIC RELATIONS CASES

HENDRIX J., HAYES D., wydawnictwo: THOMSON, 2007, wydanie VII

cena netto: ~~188.00~~ Twoja cena 178,60 zł + 5% vat - dodaj do koszyka

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and ... >>>

ADVERTISING AND PROMOTION

SHIMP T., wydawnictwo: THOMSON, 2007, wydanie VII

cena netto: ~~260.00~~ Twoja cena 247,00 zł + 5% vat - dodaj do koszyka

The seventh edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the... >>>

NEW BASEL CAPITAL ACCORD

GUP B., wydawnictwo: THOMSON, 2004, wydanie I

cena netto: ~~310.00~~ Twoja cena 294,50 zł + 5% vat - dodaj do koszyka

Table of Contents Ch. 1 Introduction to the Basel Capital Accords 1 Ch. 2 The New Basel Capital Accord : is 8% adequate? 11 Ch. 3... >>>

MANAGEMENT THEORY AND PRACTICE

COLE G., wydawnictwo: THOMSON, 2004, wydanie VI

cena netto: ~~195.00~~ Twoja cena 185,25 zł + 5% vat - dodaj do koszyka

Management Theory and Practice provides a clear and concise introduction to the theory and practice of management as required by those studying an introductory management course. Now in its sixth edition, this book is established as one of the best... >>>

PRINCIPLES AND PRACTICE OF MARKETING

BLYTHE J., wydawnictwo: THOMSON, 2006, wydanie I

cena netto: ~~265.00~~ Twoja cena 251,75 zł + 5% vat - dodaj do koszyka

The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical... >>>

CASES AND MATERIALS ON INTELLECTUAL PROPERTY

CORNISH W., wydawnictwo: THOMSON, 2006, wydanie V

cena netto: ~~280.00~~ Twoja cena 266,00 zł + 5% vat - dodaj do koszyka

Cases and Materials on Intellectual Property William Cornish, Formerly Herchel Smith Professor of Intellectual Property Law, University of Cambridge "This book contains all the major cases along with extracts from statutes...a must for... >>>

INVESTMENTS

REILLY F., NORTON E., wydawnictwo: THOMSON, 2006, wydanie VII

cena netto: ~~260.00~~ Twoja cena 247,00 zł + 5% vat - dodaj do koszyka

To help understand how to manage one’s money to derive the most from what you earn, to develop a way of analyzing and thinking about investments, and to pass on the excitement about investing, are the goals the authors have set for this... >>>

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