Księgarnia

MANAGING BRAND EQUITY

AAKER D., wydawnictwo: FREE PRESS, 1991, wydanie I

cena netto: ~~160.00~~ Twoja cena 152,00 zł + 5% vat - dodaj do koszyka

Managing Brand Equity Capitalizing on the value of a brand name The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness,... >>>

TRUSTED PARTNERS

LEWIS J., wydawnictwo: FREE PRESS, 1999, wydanie I

cena netto: ~~125.00~~ Twoja cena 118,75 zł + 5% vat - dodaj do koszyka

Trusted Partners Trust is the glue that holds organizations together. More powerful than contracts or authority, trust enables partner companies or groups within a company to achieve results that exceed the sum of the parts. Without trust,... >>>

CREATING SHAREHOLDER VALUE. A GUIDE FOR MANAGERS AND INVESTORS

RAPPAPORT A, wydawnictwo: FREE PRESS, 1998, wydanie II

cena netto: ~~190.00~~ Twoja cena 180,50 zł + 5% vat - dodaj do koszyka

The ultimate test of corporate strategy, the only reliable measure, is whether it creates economic value for shareholders. Now, in this substantially revised and updated edition of his 1986 business classic, Creating Shareholder Value, Alfred... >>>

GENERATIONAL ACCOUNTING: KNOWING WHO PAYS, AND WHEN, FOR WHAT WE SPEND

KOLTIKOFF L, wydawnictwo: FREE PRESS, 1993, wydanie I

cena netto: ~~90.00~~ Twoja cena 85,50 zł + 5% vat - dodaj do koszyka

STRATEGIC COST MANAGEMENT

SHANK J., GOVINDARAJAN V., wydawnictwo: FREE PRESS, 1993, wydanie I

cena netto: ~~180.00~~ Twoja cena 171,00 zł + 5% vat - dodaj do koszyka

As often reported in Business Week and Fortune, most large companies today concede that their cost systems are desperately obsolete. In this eagerly awaited book, John Shank and Vijay Govindarajan, nationally known experts on the strategic use of... >>>

DISCOVERING THE SOUL OF SERVICE

BERRY L., wydawnictwo: FREE PRESS, 1999, wydanie I

cena netto: ~~124.00~~ Twoja cena 117,80 zł + 5% vat - dodaj do koszyka

In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field. This wise and inspiring book by Leonard Berry, our leading service expert, moves far beyond his pioneering work in... >>>

WHO ARE WE? AMERICA'S GREAT DEBATE

HUNTINGTON S., wydawnictwo: FREE PRESS, 2004, wydanie I

cena netto: ~~65.00~~ Twoja cena 61,75 zł + 5% vat - dodaj do koszyka

In his seminal work The Clash of Civilizations and the Remaking of World Order, Samuel Huntington argued provocatively and presciently that with the end of the cold war, "civilizations" were replacing ideologies as the new fault lines in ... >>>

CAPITAL IDEAS

BERNSTEIN P., wydawnictwo: FREE PRESS, 1992, wydanie I

cena netto: ~~80.00~~ Twoja cena 76,00 zł + 5% vat - dodaj do koszyka

Capital Ideas traces the origins of modern Wall Street, from the pioneering work of early scholars and the development of new theories in risk, valuation, and investment returns, to the actual implementation of these theories in the real world of... >>>

SERVICE PROFIT CHAIN

HESKETT J., wydawnictwo: FREE PRESS, 1997, wydanie I

cena netto: ~~145.00~~ Twoja cena 137,75 zł + 5% vat - dodaj do koszyka

Why are a select few service firms better at what they do year in and year out than their competitors? For most senior managers, the profusion of anecdotal "service excellence" books fails to address this key question. In... >>>

COMPETITIVE ADVANTAGE

PORTER M., wydawnictwo: FREE PRESS, 2004, wydanie I

cena netto: ~~135.00~~ Twoja cena 128,25 zł + 5% vat - dodaj do koszyka

The Competitive Advantage The essential complement to the path-breaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. With over 30 printings in... >>>

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