Księgarnia

MASS MARKETING

NEWMAN B., wydawnictwo: SAGE, 1999, wydanie I

cena netto: ~~125.00~~ Twoja cena 118,75 zł + 5% vat - dodaj do koszyka

Mass Marketing of Politics Bruce Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. Paul Simon, Former U.S. Senator, Public Policy Institute, Southern Illinois... >>>

ORGANIZATIONAL DIMENSIONS OF GLOBAL CHANGE.

COOPERRIDER D., DUTTON J., wydawnictwo: SAGE, 1999, wydanie I

cena netto: ~~222.00~~ Twoja cena 210,90 zł + 5% vat - dodaj do koszyka

Organizational Dimensions of Global Change is the first book in a new series designed to facilitate an emergent dialogue around the issue of global change and cooperative potential, across disciplines and national boundaries. Written by an ... >>>

GLOBAL CULTURE NATIONALISM GLOBALIZATION AND MODERNITY

FEATHERSTONE M., wydawnictwo: SAGE, 1999, wydanie I

cena netto: ~~165.00~~ Twoja cena 156,75 zł + 5% vat - dodaj do koszyka

Global Culture Nationalism Globalization and Modernity Recent decades have seen intensified flows of people, commodities, money, ideas, information and images on a global level. Is a unified world culture emerging? And if so, how does this... >>>

OPTIMAL DATABASE MARKETING. STARTEGY, DEVELOPMENT AND DATA MINING

DROZDENKO R., DRAKE P, wydawnictwo: SAGE, 2002, wydanie I

cena netto: ~~349.00~~ Twoja cena 331,55 zł + 5% vat - dodaj do koszyka

Description: "Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA... >>>

RELIABILITY AND VALIDITY ASSESSMENT

CARMINES E., ZELLER R., wydawnictwo: SAGE, 1979, wydanie I

cena netto: ~~105.00~~ Twoja cena 99,75 zł + 5% vat - dodaj do koszyka

Explains how social scientists can evaluate the reliability and validity of empirical measurements, discussing the three basic types of validity: criterion related, content, and construct. In addition, the paper shows how reliability is assessed... >>>

MANAGING TECHNOLOGICAL CHANGE

HADDAD C., wydawnictwo: SAGE, 2002, wydanie I

cena netto: ~~210.00~~ Twoja cena 199,50 zł + 5% vat - dodaj do koszyka

This book examines how new workplace technology can improve performance - and how it can have the opposite effect when it is not properly planned and introduced with the participation of key stakeholders. It provides an overview and explanation... >>>

HANDBOOK OF PUBLIC ADMINISTRATION

PETERS B., wydawnictwo: SAGE, 2003, wydanie I

cena netto: ~~690.00~~ Twoja cena 655,50 zł + 5% vat - dodaj do koszyka

`The study and practice of public administration, once seemingly stodgy subjects, have burst onto the scene as dynamic components of modern statecraft. Peters and Pierre have brought together an outstanding international team of scholars who... >>>

PLANNING LOCAL ECONOMICS DEVELOPMENT

BLAKELY E., wydawnictwo: SAGE, 2002, wydanie III

cena netto: ~~280.00~~ Twoja cena 266,00 zł + 5% vat - dodaj do koszyka

Description: Since the appearance of the first edition in 1990, Planning Local Economic Development has become the foundation for an entire generation of planners and academics teaching planning. Building on the success of its predecessors, the... >>>

SAGE DICTIONARY OF STATISTICS

D.CRAMER,D.HOWITT, wydawnictwo: SAGE, 2004, wydanie I

cena netto: ~~160.00~~ Twoja cena 152,00 zł + 5% vat - dodaj do koszyka

"The authors make excellent use of illustrative examples" - Reference Reviews The SAGE Dictionary of Statistics provides students and researchers with an accessible and definitive resource to use when studying statistics in the social... >>>

UNDERSTANDING THE SELF

R.STEVENS, wydawnictwo: SAGE, 2004, wydanie II

cena netto: ~~140.00~~ Twoja cena 133,00 zł + 5% vat - dodaj do koszyka

A stimulating textbook, "Understanding the Self" introduces a broad range of theoretical perspectives that treat the self as a central concern of social psychology and gives students an insight into contemporary debates about the self.... >>>

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