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książek: 13,
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AAKER D., wydawnictwo: FREE PRESS, 2004, wydanie I cena netto: 190.00 Twoja cena 180,50 zł + 5% vat - dodaj do koszyka In this long-awaited book from the world's premier brand expert and author of
the seminal work Building Strong Brands, David Aaker shows managers how to
construct a brand portfolio strategy that will support a company's business strategy and
... >>>
BERNSTEIN P., wydawnictwo: FREE PRESS, 1992, wydanie I cena netto: 80.00 Twoja cena 76,00 zł + 5% vat - dodaj do koszyka Capital Ideas traces the origins of modern Wall Street, from the pioneering work of
early scholars and the development of new theories in risk, valuation, and investment
returns, to the actual implementation of these theories in the real world of... >>>
GOSTICK A., wydawnictwo: FREE PRESS, 2007, wydanie I cena netto: 80.00 Twoja cena 76,00 zł + 5% vat - dodaj do koszyka Got carrotphobia? Do you think that recognizing your employees will distract you and
your team from more serious business, create jealousy, or make you look soft?
Think again.
The Carrot Principle reveals the groundbreaking results of one of... >>>
PORTER M., wydawnictwo: FREE PRESS, 2004, wydanie I cena netto: 135.00 Twoja cena 128,25 zł + 5% vat - dodaj do koszyka The Competitive Advantage
The essential complement to
the path-breaking book Competitive Strategy, Michael E. Porter's Competitive Advantage
explores the underpinnings of competitive advantage in the individual firm. With over 30
printings in... >>>
PORTER M., wydawnictwo: FREE PRESS, 1998, wydanie I cena netto: 120.00 Twoja cena 114,00 zł + 5% vat - dodaj do koszyka Competitive Strategy
Techniques for Analyzing
Industries and Competitiors
Now nearing its 60th printing
in English and translated into nineteen languages, Michael E. Porter's Competitive
Strategy has transformed the theory, practice, and... >>>
RAPPAPORT A, wydawnictwo: FREE PRESS, 1998, wydanie II cena netto: 190.00 Twoja cena 180,50 zł + 5% vat - dodaj do koszyka The ultimate test of
corporate strategy, the only reliable measure, is whether it creates economic value for
shareholders. Now, in this substantially revised and updated edition of his 1986 business
classic, Creating Shareholder Value, Alfred... >>>
BERRY L., wydawnictwo: FREE PRESS, 1999, wydanie I cena netto: 124.00 Twoja cena 117,80 zł + 5% vat - dodaj do koszyka In a world where customers regard flawless products as a given, service is the key
differentiator between competitors in any field. This wise and inspiring book by Leonard
Berry, our leading service expert, moves far beyond his pioneering work in... >>>KOLTIKOFF L, wydawnictwo: FREE PRESS, 1993, wydanie I cena netto: 90.00 Twoja cena 85,50 zł + 5% vat - dodaj do koszyka 
AAKER D., wydawnictwo: FREE PRESS, 1991, wydanie I cena netto: 160.00 Twoja cena 152,00 zł + 5% vat - dodaj do koszyka Managing Brand Equity
Capitalizing on the value of
a brand name
The most important assets of
any business are intangible: its company name, brands, symbols, and slogans, and their
underlying associations, perceived quality, name awareness,... >>>
HESKETT J., wydawnictwo: FREE PRESS, 1997, wydanie I cena netto: 145.00 Twoja cena 137,75 zł + 5% vat - dodaj do koszyka Why are a select few service firms better at what they do year in and year out
than their competitors? For most senior managers, the profusion of anecdotal
"service excellence" books fails to address this key question. In... >>>książek: 13,
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Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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