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MARKETING MANAGEMENT INTERNATIONAL EDITION

WINER R. DHAR R., wydawnictwo: PEARSON ED, 2010, wydanie IV

cena netto: ~~492.80~~ Twoja cena 468,16 zł + 5% vat - dodaj do koszyka

net price + 5% vat. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this... >>>

MARKETING MANAGEMENT WITH MYMARKETINGLAB GLOBAL EDITION

KOTLER P. KELLER K., wydawnictwo: PEARSON, 2011, wydanie XIV

cena netto: ~~460.50~~ Twoja cena 437,48 zł + 5% vat - dodaj do koszyka

For undergraduate and graduate courses in marketing management. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to ... >>>

MARKETING METRICS

FARRIS P., wydawnictwo: PEARSON, 2006, wydanie I

cena netto: ~~145.00~~ Twoja cena 137,75 zł + 5% vat - dodaj do koszyka

Todays best marketers recognize the central importance of metrics, measurement, and accountability. But few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In 50 Metrics Every... >>>

MARKETING PAYBACK

SHAW R.,MERRICK D., wydawnictwo: PEARSON, 2005, wydanie I

cena netto: ~~175.00~~ Twoja cena 166,25 zł + 5% vat - dodaj do koszyka

"A landmark book, providing marketing practitioners with the tools to professionalize their marketing decision-making." Philip Kotler Do you know if your marketing is profitable? Which activities deliver the most value? and... >>>

MARKETING PAYBACK. IS YOUR MARKETING PROFITABLE?

SHAW R., MERRICK D., wydawnictwo: PEARSON, 2005, wydanie I

cena netto: ~~175.00~~ Twoja cena 166,25 zł + 5% vat - dodaj do koszyka

MARKETING PLANNING: STRATEGY ENVIROMENT AND CONTEXT

BLYTHE J. MEGICKS P., wydawnictwo: PEARSON, 2010, wydanie I

cena netto: ~~331.10~~ Twoja cena 314,55 zł + 5% vat - dodaj do koszyka

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. ... >>>

MARKETING RESEARCH

BIRKS D.,MALHOTRA N., wydawnictwo: PEARSON, 2005, wydanie XII

cena netto: ~~280.00~~ Twoja cena 266,00 zł + 5% vat - dodaj do koszyka

Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated... >>>

MARKETING RESEARCH WITH SPSS 13.0

BURNS A., BUSH R., wydawnictwo: PEARSON, 2006, wydanie V

cena netto: ~~330.00~~ Twoja cena 313,50 zł + 5% vat - dodaj do koszyka

For the undergraduate Marketing Research course. Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. For the undergraduate Marketing Research course. ... >>>

MARKETING RESEARCH. AN APPLIED ORIENTATION

MALHOTRA N.K., wydawnictwo: PEARSON/PH, 2007, wydanie V

cena netto: ~~400.00~~ Twoja cena 380,00 zł + 5% vat - dodaj do koszyka

Description For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research... >>>

MARRIAGES AND FAMILIES CHANGES CHOICES AND CONSTRAINTS

BENOKRAITIS N. / INTERNATIONAL EDITION /, wydawnictwo: PEARSON ED, 2010, wydanie VII

cena netto: ~~454.30~~ Twoja cena 431,59 zł + 5% vat - dodaj do koszyka

net price + 5% vat. Marriages and Families offers students a comprehensive introduction to many issues facing families in the twenty- first century. The text's major theme "Changes, Choices, and Constraints" explores: ... >>>

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