SALES FORCE MANAGEMENT JOHNSTONE M. MARSHALL G. Księgarnia

Sales Force Management, 10e remains the most definitive text in the field today.

Mark Johnston and Greg Marshall team up to maintain the quality and integrity of earlier editions while also breaking new ground with relevant new content for the changing field. The familiar framework of this text ? from which instructors love to teach ? remains the same while relevant, real-world student learning tools and up-to-date sales management theory and application have been added. The framework has been developed to portray sales managers? activities as three interrelated, sequential processes, each of which influences the various determinants of salesperson performance. The three interrelated parts of the framework, formulation of a sales program, implementation of the sales program, and evaluation and control of the sales program, remain consistent and highly relevant in the 10th edition. This edition integrates new, innovative learning tools and the latest in sales management theory and practice

Table of Contents

1 Introduction to Sales Management in the Twenty-First Century

PART ONE Formulation of a Sales Program
2 The Process of Selling and Buying
3 Linking Strategies and the Sales Role in the Era of Customer Relationship Management
4 Organizing the Sales Effort
5 The Strategic Role of Information in Sales Management
Comprehensive Cases for Part One

PART TWO Implementation of the Sales Program
6 Salesperson Performance: Behavior, Role Perceptions, and Satisfaction
7 Salesperson Performance: Motivating the Sales Force
8 Personal Characteristics and Sales Aptitude: Criteria for Selecting Salespeople
9 Sales Force Recruitment and Selection
10 Sales Training: Objectives, Techniques, and Evaluation
11 Salesperson Compensation and Incentives
Comprehensive Cases for Part Two

PART THREE Evaluation and Control of the Sales Program
12 Cost Analysis
13 Evaluating Salesperson Performance
Comprehensive Cases for Part Three

NOTES
CASE INDEX
NAME INDEX
SUBJECT INDEX

512 pages, Paperback

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.