BEATING THE GLOBAL CONSOLIDATION ENDGAME: NINE STRATEGIES FOR WINNING KROEGER F. MORIARTY M. VIZJAK A. / IN NICHES Księgarnia

As industries worldwide move toward consolidation, niche companies need to take advantage of strategies that are forward-thinking and anticipate new trends. Beating the Global Consolidation Endgame identifies nine key strategies that niche companies must master in order to outperform their markets and gain the largest benefits from consolidation. It draws from a landmark study conducted by global management consulting firm A.T. Kearney of more than 600,000 small to mid-sized niche companies over a 15-year period.

A.T. Kearney thought leaders Dr. Fritz Kroeger, Dr. Andrej Vizjak, and Michael Moriarty reveal nine successful Endgame niche strategies while explaining how these strategies are most viable at certain points during consolidation. In order to time the strategies accurately, all decision makers must know what stage of industry consolidation they're in, along with the implications of each stage. This ensures a company's survival and success against global consolidators.

Taking you through the Merger Endgame Theory lifecycle, the authors show you how to develop stable niche strategies by:

Determining your industry's Endgame position and expected evolution of consolidation in coming years
Identifying industry sectors with comparable models to illuminate strategic success factors for your sector
Knowing the strengths and weaknesses of Endgame consolidation winners and losers
Spotting potential market splits and new configurations for the value-creation chain
Determining the best niche options and the best sequence for executing them

These action steps are supported by case studies of leading companies around the world, including BMW, NetJets, Swatch, Ducati, and KPMG--which show how these niche fighters developed competitive advantage, survived market collapses, and delivered superior customer service while increasing their market share.

Dr. Fritz Kroger is partner and head of A.T. Kearney's European strategy practice. He is the author of eight books on restructuring, growth strategy, and merger integration, including Winning the Merger Endgame (McGraw-Hill, 2002).

Dr. Andrej Vizjak is partner and managing director of A.T. Kearney's Eastern European operations. His consulting work has focused on M&A growth, consolidation, and innovation.

Mike Moriarty is partner and head of A.T. Kearney's North American consumer industries and retail practice. He has written extensively on global competitiveness, consumer trends and new markets.

Table of Contents

Acknowledgments xi
Introduction: The Truth about Niches 1
Is There Really Such a Thing as a "Niche Strategy"? 21
Where Did All the Good Niche Strategies Go? 27
Know When to Hold 'Em ... 35
Niches Are Born, Live, and Die within Larger Markets 51
Small Is Beautiful, but It Can Be Pretty Big Too 57
How to Find and Nurture a Stable, Defendable, and Profitable Niche 63
Nine Endgame Niches 77
How to Find and Structure an Endgame Niche 129
The Unexploited Potential of the Endgame Niches 137
Tales from the Front: 15 Niche Fighter Stories 145
COSMOTE: Ringing Success in a Regional Niche 146
Mercator: The Regional Niche Well Sold 149
BMW: Sporty Driving from a Product Niche 152
NetJets: Flying High in a Target-Group Niche 156
Gorenje: Sold-Out Success in the Innovation Niche 159
Swatch: Timing the Right Move from One Niche Strategy to Another 162
Zara: A Product Niche Strategy with a Fast-Fashion Twist 165
Alcan: From Counter Niche to Global Consolidator ... to Endgame Acquisition 169
Ducati: Keeping a Stable Branding Niche Strategy 172
Red Bull: How a Product/Branding Niche Charges Ahead 176
Apple: From Product/Branding Niche to Innovation + Counter Niche = Surprises All Around 179
RHON-KLINIKUM: Lightning Consolidation Cures Sick Hospitals 183
Mittal Steel: The Quintessential Lightning Consolidator Melts the Steel Sector 186
KPMG: Intelligent Use of the Cooperation Niche 189
Sabre: Market Splitter Takes Flight 191
About the Stable Endgame Niche Strategies Study 195
Distribution of Stable Endgame Niches-Summary 201
The 600 Stable Endgame Niche Fighters 205
Index 227

300 pages, Hardcover

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.