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CAREER WARFARE: 10 RULES FOR BUILDING A SUCESSFUL PERSONAL BRAND


D'ALESSANDRO D. / ON THE BUSINESS BATTLEFIELD

wydawnictwo: MCGRAW-HILL , rok wydania 2008, wydanie II

cena netto: 90.00 Twoja cena  85,50 zł + 5% vat - dodaj do koszyka

“A refreshing message . . . from someone who has fought many corporate wars.” —The New York Times

With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever when navigating your way to success.

“D’Alessandro dares to speak the truth. If you don’t manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say.

“With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D’Alessandro draws apart the drapes and reveals what it really takes to get ahead in business.” —James Carville, author and Democratic Strategist

“With good jobs becoming harder to find, D’Alessandro’s sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time.” —Tom Neff, Chairman, U.S., Spencer Stuart

“Smart, strategic, and useful career advice from someone who has actually achieved success in the real world.” —Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive


Table of Contents


Preface v
Acknowledgments vii
Introduction 1
Try to Look Beyond Your Own Navel 13
Like It or Not, Your Boss Is the Coauthor of Your Brand 39
Put Your Boss on the Couch 59
Learn Which One Is the Pickle Fork 85
Kenny Rogers Is Right 107
It's Always Show Time 123
Make the Right Enemies 145
Try Not to Be Swallowed by the Bubble 159
The Higher You Fly, The More You Will Be Shot At 179
Everybody Coulda Been a Contender; Make Sure You Stay One 197
Index 209


240 pges, Paperback

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