Planning and executing corporate strategy is where the rubber meets the road.
Companies that plan and execute their strategy will thrive in the marketplace. Successful
corporate strategy must be strong enough to meet the needs of the marketplace, yet
flexible enough to quickly adapt when the marketplace changes. How to Plan and Execute
Strategy outlines a field-proven framework the reader can use to design and implement a
strategy and strengthen the corporation?s competitive advantage. This is accomplished by
enduring buy-in and implementation by every worker, at every level.
This book offers a practical approach to implementing
any strategy successfully.
Wallace Stettinius (Richmond, VA), D. Robley Wood, Jr.,
(Midlothian, VA), Jacqueline L. Doyle (Charlottesville, VA) and John
L. Colley, Jr. (Charlottesville, VA) are graduate business professors with
widespread management experience. They have authored and co-authored a number of popular
professional titles, including Corporate Governance, Corporate Strategy, and others.
Table of Contents
1. Planning and executing strategy
2. Manage strategically
3. Follow the logic
4. Assess your readiness
5. Plan to plan
6. Define your business
7. Assess your situation
8. Understand your model
9. Know your market
10. Assess the terrain
11. Understand opportunities and threats
12. Set feasible goals
13. Strategize for goals
14. Set priorities
15. Pursue your purpose
16. Follow your mission
17. Write the business plan
18. Write the annual plan
19. Get the right people
20. Obtain commitment
21. Align with strategy
22. Work across functions
23. Execute with discipline
24. Monitor and improve
25. Learn, change, institutionalize
128 pages, Paperback