ECONOMICS FOR BUSINESS WITH CONNECT ACCESS CARD BEGG D. WARD D. Księgarnia

Economics for Business, 3rd edition, is an essential introduction to economics, tailor-made for business students.

The text demonstrates the relevance of applying economics principles to solve business problems, using a unique business first approach. Key economic theories are clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life. The pedagogy allows students to consolidate their learning and equips them with the economic tools to confront real business situations.

David Begg is Principal of the Tanaka Business School at Imperial College London. He has been a Research Fellow of the Centre for Economic Policy Research since its inception in 1984. He has also been an adviser to the Bank of England, the Treasury and the IMF.

Damian Ward is Senior Lecturer in Economics at Bradford University School of Management. He has experience of teaching undergraduate and MBA students, including senior managers from the BBC and Emirates Airlines. His research interests focus on the application of economic theory to the workings of the financial services industry.

Table of Contents

Section 1: Introduction
1. Economics for Business

Section 2: Understanding Markets
2. Consumers in the market place
3. Firms in the market place
4. Markets in action

Section 3: Competition and Profitability
5. Market structure and firm performance
6. Strategic Rivalry
7. Growth strategies
8. Governing business

Section 4: Domestic Macroeconomics
9. Introduction to the Macroeconomy
10. Measuring macroeconomic variables and policy issues
11. Expenditure and Fiscal Policy
12. Money, Banking and Interest
13. Inflation, output and economic policy
14. Supply side policies and economic growth

Section 5: Global Economics
15. Exchange rates and the balance of payments
16. Globalization

560 pages, Paperback

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.