From the greatest minds in business today comes a groundbreaking new
blueprint for executing the next stage of customer-created value. C.K. Prahalad, the
world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing
link in connecting strategy to execution--building organizational capabilities that allow
companies to achieve and sustain continuous change and innovation.
The New Age of Innovation reveals that the key to creating value and the future growth
of every business depends on accessing a global network of resources to co-create unique
experiences with customers, one at a time. To achieve this, CEOs, executives, and managers
at every level must transform their business processes, technical systems, and supply
chain management, implementing key social and technological infrastructure requirements to
create an ongoing innovation advantage.
In this landmark work, Prahalad and Krishnan explain how to accomplish this
shift--one where IT and the management architecture form the corporation's fundamental
foundation. This book provides strategies for
- Redesigning systems to co-create value with customers and connect all parts
of a firm to this process
- Measuring individual behavior through smart analytics
- Ceaselessly improving the flexibility and efficiency in all customer-facing
and back-end processes
- Treating all involved individuals--customers, employees, investors,
suppliers--as unique
- Working across cultures and time-zones in a seamless global network
- Building teams that are capable of providing high-quality, low-cost
solutions rapidly
To successfully compete on the battlefields of 21st-century business, companies must
reinvent their processes and culture in order to sustain innovative solutions. The New Age
of Innovation is a complete program for achieving this transformation to meet the needs of
the end consumer of the future.
C.K. Prahalad
is the international bestselling author of The Future of
Competition, Competing for the Future and The Fortune at the Bottom of the Pyramid. He is
the Paul and Ruth McCracken Distinguished University Professor of Strategy, Ross School of
Business, University of Michigan. Prahalad was named ?The World's Most Influential
Management Thinker? in 2007 by the Times of London and ?the most influential thinker on
business strategy today? by BusinessWeek.
M.S. Krishnan is a Hallman Fellow & Professor of Business Information and
Technology, Ross School of Business, University of Michigan.
Table of Contents
1: Transformation of Business
2: Business Processes: The Enablers of Innovation
3: Analytics: Insights for Innovation
4: IT Matters: Technical Architecture for Innovation
5: Organizational Legacies: Impediments to Value Creation
6: Efficiency and Flexibility: Managing the Tension
7: Mobilizing Talent
8: An Agenda for Managers: Focus on the Essence of Innovation
304 pages, Hardcover