Retailing Management by Levy and Weitz is the best-selling textbook in the
retailing market.
Retailing is a high tech, global, growth industry that provides challenging and rewarding
career opportunities for college graduates. This book and its corresponding tools and
exercises were written to expose students to the excitement of retailing and prepare them
for a career in retailing and related fields.
Known for its strategic look at retailing and current coverage, this new 7th edition
continues to be organized around a model of strategic decision-making. One of the major
advantages of the Levy/Weitz approach is the texts readability, organization, and its
emphasis on how students can come to grips with real retailing issues and be able to solve
problems. The texts logical organization around a decision-making process allows readers
to learn about the process of strategic decisions first before moving on to decision
implementation. The implementation decisions are broken down into merchandise management
decisions and store management decisions, just as they would be in a real retailing
setting.
The text provides a balanced treatment of strategic, how to, and conceptual material, in a
highly readable and interesting format. The seventh edition continues its cutting edge
coverage on the latest topics and developments in retailing including globalization;
customer relationship management programs; multi-channel retailing; supply chain
management, the use of the Internet to improve operating efficiencies and customer
service; and legal, ethical and cooperate social responsibility issues.. Students indicate
that this text is a good read because of the numerous examples of retailers, their
practices, the interesting retail facts in the margins, and eye catching design and
layout.
Table of Contents
Section I: The World of Retailing
1: Introduction to the world of Retailing
2: Types of Retailers
3: Multichannel Retailing
4: Customer Buying Behavior
Section II: Retailing Strategy
5: Retailing Market Strategy
6: Financial Strategy
7: Retail Locations
8: Retail Site Location
9: Human Resource Management
10: Information Systems and Supply Chain Management
11: Customer Relationship Management
Section III: Merchandise Management
12: Managing Merchandise assortments
13: Merchandise Planning Systems
14: Buying Merchandise
15: Pricing
16: Retail Communications Mix
Section IV: Store Management
17: Managing the Store
18: Store Layout, Design, and Visual Merchandising
19: Customer Service
704 pages, Paperback