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SAY IT LIKE OBAMA: THE POWER OF SPEAKING WITH PURPOSE AND VISION
LEANNE S. LEANNE S. wydawnictwo: MCGRAW-HILL , rok wydania 2008, wydanie I cena netto: 99.00 Twoja cena 94,05 zł + 5% vat - dodaj do koszyka
Includes Obama's historic acceptance speech from the Democratic National Convention
In speech after speech, Barack Obama has"fired up" millions of
enthusiastic supporters with his inspiring vision, rousing rhetoric, and charismatic
presence His outstanding communication skills gave rise to an unprecedented political
movement and fueled Obama's success in becoming the first African American presidential
nominee of a major U.S. political party.
But inspiring and persuading millions isn't simply a product of innate
ability?Barack Obama honed techniques that made him a highly effective speaker before
audiences numbering thirty to 200,000. These techniques are vital not only in the
political arena, but also for business executives, managers, and leaders from all walks of
life.
This book is about the art of persuasion, the power of
presentation, and the most effective techniques of communication.
From building strong arguments and facing tough issues to inspiring a team or
workforce to new levels of innovation and productivity, Say It Like Obama gives you the
tools you can use to instill positive change at every level of your organization by
learning how to:
- Make a strong first impression
- Use body language and voice
- Establish common ground
- Gain trust and confidence
- Win hearts and minds
- Drive your points home
- Convey your vision through imagery and words that resonate
- Build to a crescendo and leave a lasting impression
Whether you're a manager, executive, or public speaker, a teacher, business
owner, or community leader, Say It Like Obama will provide you with presentation
techniques that have inspired and mobilized audiences of every size.
Shel Leanne is President of the Wishel Corporation, a leadership development firm
whose clients include Fortune 500 businesses across the world. Prior to launching her
company, Leanne gained experience working for McKinsey & Company and for Morgan
Stanley in New York and London. She subsequently served as a full faculty member at
Harvard University from 1997 to 2001, where she taught courses on social entrepreneurship
and organizational design. She is also the author of How to Interview Like a Top MBA.
Table of Contents
C H A P T E R 1: THE SPEECH THAT STARTED IT ALL
C H A P T E R 2: EARNING TRUST AND CONFIDENCE
C H A P T E R 3: BREAKING DOWN BARRIERS
C H A P T E R 4: WINNING HEARTS AND MINDS
C H A P T E R 5: CONVE YING VISION
C H A P T E R 6: DRIVING POINTS HOME
C H A P T E R 7: PERSUADING
C H A P T E R 8: FACING AND OVER COMING CONTROVERSY
C H A P T E R 9: MOTIVATING OTHERS TO ACTION AND LEAVING STRONG LAST IMPRESSIONS
C H A P T E R 1 0: THE SPEECH THAT M ADE HISTORY . . . AGAIN
224 pages, Paperback
Po otrzymaniu zamówienia poinformujemy, czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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