Contemporary research in strategic management, with an emphasis on
conceptual tools and skills created by scholars and practitioners in the field are evident
throughout STRATEGIC MANAGEMENT, 11e.
Pearce and Robinson have retained high level of academic
credibility and market-leading emphasis on strategic practice with this edition. This text
continues to have strong support from longtime adopters and growing support in schools
with a desire to provide straightforward treatment of strategic management with a
practical, systematic approach.
The 11th edition will once again include numerous
BusinessWeek short cases and a wide assortment of traditional, longer strategic management
cases. Pearce and Robinson continue to use a unique pedagogical model they created to
provide logic and structure to its treatment of strategic management which in turn makes
the material more easily organized by the instructor and learned by the student.
Table of Contents
Part One Overview of Strategic Management
Chapter 1 Strategic Management
Part Two Strategy Formulation
Chapter 2 Company Mission
Chapter 3 Corporate Social Responsibility and Ethics
Chapter 4 The External Environment
Chapter 5 The Global Environment
Chapter 6 Internal Analysis
Chapter 7 Long-Term Objectives and Strategies
Chapter 8 Business Strategy
Chapter 9 Multibusiness Strategy
Part Three Strategy Implementation, Control, and Innovation
Chapter 10 Implementation
Chapter 11 Organizational Structure
Chapter 12 Leadership and Culture
Chapter 13 Strategic Control
Chapter 14 Innovation, and Entrepreneurship
928 pages, Paperback