An INFLUENCER motivates others to change.
An INFLUENCER replaces bad behaviors with powerful new skills.
An INFLUENCER makes things happen.
This is what it takes to be an INFLUENCER.
Whether you're a CEO, a parent, or merely a person who wants to make a difference, you
probably wish you had more influence with the people in your life. But most of us stop
trying to make change happen because we believe it is too difficult, if not impossible. We
develop complicated coping strategies when we should be learning the tools and techniques
of the world's most influential people.
But this is about to change. From the bestselling authors who taught the world
how to have Crucial Conversations comes Influencer, a thought-provoking book that combines
the remarkable insights of behavioral scientists and business leaders with the astonishing
stories of high-powered influencers from all walks of life. You'll be taught each and
every step of the influence process-including robust strategies for making change
inevitable in your personal life, your business, and your world.
You'll learn how to:
- Identify a handful of high-leverage behaviors that lead to rapid and
profound change.
- Apply strategies for changing both thoughts and actions.
- Marshall six sources of influence to make change inevitable.
Influencer takes you on a fascinating journey from San Francisco to Thailand
where you'll see how seemingly “insignificant” people are making incredibly
significant improvements in solving problems others would think impossible. You'll learn
how savvy folks make change not only achievable and sustainable, but inevitable. You'll
discover why some managers have increased productivity repeatedly and significantly-while
others have failed miserably.
No matter who you are, or what you do, you'll never learn a more valuable or
important set of principles and skills. Once you tap into the power of influence, you can
reach out and help others work smarter, grow faster, live, look, and feel better, even
save lives. The sky is the limit…for an Influencer.
Are you an Influencer?
Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler
are the leaders of VitalSmarts, an innovator in best practices training products and
services that has taught over two million people and worked with more than 300 of the
Fortune 500 companies.
Table of Contents
Authors' Note ix
The Power to Change Anything: Choose influence over serenity 1
You're an Influencer 13
Find Vital Behaviors 23
Change the Way You Change Minds 45
Make Change Inevitable: The six sources of Influence 73
Make the Undesirable Desirable: Personal Motivation 83
Surpass Your Limits: Personal Ability 111
Harness Peer Pressure: Social Motivation 137
Find Strength in Numbers: Social Ability 167
Design Rewards and Demand Accountability: Structural Motivation 193
Change the Environment: Structural Ability 219
Become an Influencer 253
Additional Tools and Resources 273
Works Cited 275
Acknowledgments 287
Index 288
About the Authors 299
288 pages, Hardcover