PROJECT MANAGEMENT NEW PRODUCT DEVELOPMENT BARKLEY B. Księgarnia

Turn Innovative Ideas into Products and Services—and Manage and Control Them Using Project Management Tools

The first book to integrate project management and product development, Project Management in New Product Development shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques.

Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures. Project Management in New Product Development features:

The first integrated treatment of project management and new product development designed for modern, globally oriented firms
Numerous case studies covering software, technology, electronics, construction, telecommunications, military, and aerospace
150 informative tables, figures, and graphics

Bruce Barkley is more than 30 years' experience in project management in both industry and government. One of his recent assignments include working with Coca Cola's new product development process.

Table of Contents

Acknowledgments

Introduction

Chapter 1. Create a Culture of Ideas

Chapter 2. Strategic Alignment and the New Product Portfolio

Chapter 3. Project Integration and Setup

Chapter 4. Product Concept Definition

Chapter 5. Full Product Development and Marketing

Chapter 6. New Product Development in Consumer Products and Electronic Instrumentation

Chapter 7. Quality, Six Sigma, and New Product Development

Chapter 8. Measuring New Product Development

Chapter 9. Project Management and Teamwork

Chapter 10. Putting It All Together

Appendix A. Generic New Product Development Work Breakdown Structure

Appendix B. Managing New Product Development Projects: Course Outline

Appendix C. Issues for Discussion

Bibliography

Index

391 pages, Paperback

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.