LUXURY ONLINE: STYLES SYSTEMS STRATEGIES OKONKWO U. Księgarnia

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel.

The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

UCHE OKONKWO is one of the pioneer Business Strategy Consultants in the luxury fashion industry. Based in Paris, she is the Executive Director & Co-Founder of Luxe E.t.c., the world's only Business Management Consultancy firm dedicated to the Luxury Goods industry and its affiliated sectors. She has extensive cross-sector experience in consultancy, management and academics. Uche also has an MBA from Brunel University, London and is a Doctorate candidate at Ecole Superieur de Commerce, Rennes, France.

Table of Contents

List of Tables and Figures

List of Case Analyses

Author's Note

Introduction Moving beyond slow motion

Pt. 1 Getting It!

1 Is luxury (still) afraid of the Internet?

2 Connected luxury

3 Web 2.0, the social web (or whatever you choose to call it) is real!

Pt. 2 Doing It!

4 The e-experience: creating more than a luxury website

5 Let's talk: communicating the luxury message online

6 The art of selling the dream online

7 e-people are real people

8 Beyond the Internet: mobile technology and innovation for luxury

9 A look at the best and worst practices of luxury online

Epilogue: Q & A with Uche

Bibliography

Glossary of luxury online terms

Index

320 pages, Hardcover

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.