ZARA AND HER SISTERS: THE STORY OF THE WORLD'S LAGEST CLOTHING RETAILE BADIA E./ RETAILER Księgarnia

Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion.

ENRIQUE BADÍA has had extensive experience in both journalistic and business areas. As well as a career in radio, Bada has worked for the Spanish journal El Pas, he was the vice-editor of the economic Spanish journal Cinco Das, the editor and publisher of Cambio 16, the editor of Diario 16, the press office director of the Chairmanship of INI, Instituto Nacional de Industria, (National Institute of Industry), the press office director of the Chairmanship of Iberia, the director of Acesa (Spanish motorway management and mobility services company), the managing director of the Spanish consultant company EFM, the assistant director of the Chairmanship of Airtel and the director of the CMT (Telecommunications Market Commission). He is a consultant, economic analyst and a regular media columnist. He is also the author of Rumasa (Planeta, 1983) and a member of the editorial board of LID since 1996.

Table of Contents

Prologue
Introduction
A Place Called Arteixo...
An Entrepreneur Called Ortega...
And Some Ideas Gestating
A Family From a Garage in Search of Gaps in the Sector
The Concept Takes Shape: Manufacture Becomes Industrial
Market and Customer… the Start and Finish of Everything
The First Attempt to Open a Shop Doesn't Take... but the success of Zara Can be Seen
Logistics: The Challenge of Marrying Production and Distribution
Thinking Big: Galicia is too Small...
And Spain, too
Concepts Aimed at Reaching Everybody: Adding Chains
On the Road to the Stock Exchange
The Market Price
Isla for Castellano. The Light and Shade of a Scare in the Form of a Crisis
A Model for Management
Amancio, Inditex and the Future ... With the Family?
Epilogue
Appendix
Notes

314 pages, Hardcover

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.