The industrial economy is transforming from a production-based model into
a more intelligent performance-based model. Yet despite the proven benefits that selling
performance provides, too many managers and policy makers still focus on designing,
manufacturing, and selling goods using costly economic models and production methods.
Replete with case studies, new examples, and decades of proven research, the
second edition of The Performance Economy outlines the strategies needed to face
tomorrow's challenges by using science and knowledge to improve product performance,
create jobs, and increase wealth and welfare. Additional topics include a description of
the skills needed to produce and sell performance, details of how performance is managed
over time (long-term thinking), and clear explanations that illustrate how manual and
skilled jobs are created – all while reducing the consumption of non-renewable resources
and contributing to a low carbon, low toxin society.
This book is essential reading for all interested in development economics, and industrial
and business economics.
WALTER R. STAHEL is head of risk management at the Geneva Association,
Switzerland. In 1982 he founded the Product-Life Institute, Europe's oldest
sustainability-based consultancy. Currently, he is a visiting professor at the Faculty of
Engineering and Physical Sciences at the University of Surrey, UK and a frequent guest
lecturer for Tohoku University's postgraduate department, Japan. An alumnus of the Swiss
Federal Institute of Technology, Zurich, Stahel has authored several prize-winning
academic papers. In 1989/1993, he co-authored The Limits to Certainty with Orio Giarini,
which was published in six languages.
Table of Contents
Producing Performance
Selling Performance
Managing Performance Over Time
Sustainability and The Performance Economy
376 pages, Hardcover