It is argued that, without neglecting efficiency or profits, human
well-being should be the first priority of every business. Business Ethics in Action
defends the need to orient business to people.
Drawing on the author's extensive experience in teaching business ethics at one of
Europe's leading business schools, this textbook overcomes common approaches in which
business ethics is presented exclusively as a tool for solving ethical dilemmas by
applying principled theories. Business Ethics focuses on both principles and virtues,
although emphasizing virtues as the key for human flourishing.
Through illustrative case studies and interesting pedagogy, this book will be
accessible and practical, aiding students in applying the foundations and principles of
business ethics to real world situations.
DOMENEC MELÉ is Professor and Chair of the Department of Business
Ethics at IESE Business School, University of Navarra, Spain.
Table of Contents
PART I: INTRODUCTION TO BUSINESS ETHICS
The Role of Ethics in Business
Business in Society: Beyond the Market and Laws?
Cultural Diversity and International Standards for Business
PART II: THE INDIVIDUAL WITH THE ORGANIZATION
Ethics, at the Core of Human Action
Individual Responsibility and Moral Judgements in Business
Frequent Ethical Issues in Business
PART III: MANAGERIAL ETHICS
The Purpose of the Firm and Mission-Driven Management
Use and Misuse of Power
Human Virtues in Leadership of Organizations
PART IV: ORGANIZATIONAL ETHICS
Ethics in Organizational Cultures and Structures
Work and Worker's Rights Within the Organization
Ethics in the Organizing of Marketing
Part V: SOCIETAL BUSINESS ETHICS
The Social Responsibility and Accountability of Business
Corporate Citizenship
Conclusion
440 pages, Paperback