BUSINESS RESEARCH: A PRACTICAL GUIDE FOR UNDERGRADUATE AND POSTGRADUAT COLLINS J. HUSSEY R. / POSTGRADUATE STUDENTS Księgarnia

A concise and straightforward guide for students undertaking a research project for the first time.

The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals.

Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions.
A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions.

JILL COLLIS is a Senior Lecturer in Accounting at Kingston University Business School
ROGER HUSSEY is Dean of the Odette Business School, University of Windsor, Canada

Table of Contents

Preface
Understanding research
Making academic decisions
Dealing with practical issues
Identifying your research paradigm
Choosing a methodology
Searching and reviewing the literature
Writing your research proposal
Collecting qualitative data
Analysing qualitative data
Collecting data for statistical analysis
Analysing data using descriptive statistics
Analysing data using inferential statistics
Writing up the research
Troubleshooting
Glossary
References
Index of names
Index of subjects

376 pages, Paperback

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.