MARKETING IN THE MOMENT: THE PRACTICAL GUIDE TO USING WEB 3.0 TASNER M. / MARKETING TO RACH YOUR CUSTOMERS FIRST Księgarnia

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from.

Which ones work?

How do you make them work--without wasting a fortune on trial and error?

Get this book, that’s how!

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.

Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!

Capitalizing on the new “content marketing”
The megashift from blogging to microblogging--and what it means to you
A world run by smartphones: iPhones, BlackBerrys, and beyond
Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more
Plurk? UStream? Joost? Tumblr? iGoogle?
Profiting from the sites and tools you may never have heard of
Your Web marketing 360-degree review
Systematically optimizing everything you’re already doing online

Michael Tasner has been called by many as one of the top online marketing experts in the world. He runs a large online marketing and design firm that works with the most high-profile speakers, authors, consultants, and entrepreneurs in the world. These businesses hire and trust him to run their entire online marketing campaigns from A to Z. He has also consulted with numerous Fortune 1000 companies, teaching them how to implement the latest and greatest Web efforts in their marketing.

The best part: He plays both sides of the fence. Not only does he run Taz Solutions, Inc., but he trains others how to market on their own. His experience is backed by more than ten years of in-the-trenches work. During those ten years, he has started and sold four successful Web firms based on the traffic they were generating.

Michael lives in Niagara Falls, NY with his wife, Anna, and twin boys, Connor and Logan.

Table of Contents

Introduction 1

Chapter 1 The Mindset Shift: From Web 2.0 to Web 3.0 7

Chapter 2 Are You Ready for Web 3.0 Marketing? 15

Chapter 3 Content Marketing: Understanding and Capitalizing on the Drastic Shift Taking Place 25

Chapter 4 Mobile Marketing: Tapping into Billions of Cell-Phone Users 47

Chapter 5 Virtual Reality Worlds: The Hows and Whys to This Unique Marketing Universe 79

Chapter 6 Video Marketing: Taking Video to the Next Level 111

Chapter 7 Web Applications: How to Effectively Use Apps in Your Marketing 137

Chapter 8 Open-Source Code: How to Find and Use Others’ Hard Work for Maximum Impact 151

Chapter 9 Collaboration: Connecting and Sharing Data at Lightning-Speed Paces 157

Chapter 10 Web 3.0 Companies 183

Chapter 11 Your Action Plan: Putting It All Together and Taking Action 193

Conclusion The Art of Giving Back 207

256 pages, Hardcover

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.