With the explosion in Web, mobile, and social media marketing channels,
you have an extraordinary array of new marketing options to choose from.
Which ones work?
How do you make them work--without wasting a fortune on trial and error?
Get this book, that’s how!
Top Web marketing consultant Michael Tasner has written the definitive
practical guide to driving maximum value from next-generation Web, online, mobile, and
social marketing. Drawing from his innovative marketing techniques, Tasner has written the
first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move
beyond hype and high-level strategy to proven tactics and successful ground-level
execution.
You’ll discover which new marketing technologies deliver the best results and which
hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing
projects faster and at lower cost...how to build realistic, practical action plans for the
next three months, six months, and twelve months.
Whatever you sell, wherever you compete, no matter how large or small your company is,
this book will help you build leads, traffic, sales, market share--and profits!
- Capitalizing on the new “content marketing”
The megashift from blogging to microblogging--and what it means to you
- A world run by smartphones: iPhones, BlackBerrys, and beyond
Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more
- Plurk? UStream? Joost? Tumblr? iGoogle?
Profiting from the sites and tools you may never have heard of
- Your Web marketing 360-degree review
Systematically optimizing everything you’re already doing online
Michael Tasner has been called by many as one of the top online
marketing experts in the world. He runs a large online marketing and design firm that
works with the most high-profile speakers, authors, consultants, and entrepreneurs in the
world. These businesses hire and trust him to run their entire online marketing campaigns
from A to Z. He has also consulted with numerous Fortune 1000 companies, teaching them how
to implement the latest and greatest Web efforts in their marketing.
The best part: He plays both sides of the fence. Not only does he run Taz Solutions,
Inc., but he trains others how to market on their own. His experience is backed by more
than ten years of in-the-trenches work. During those ten years, he has started and sold
four successful Web firms based on the traffic they were generating.
Michael lives in Niagara Falls, NY with his wife, Anna, and twin boys, Connor and
Logan.
Table of Contents
Introduction 1
Chapter 1 The Mindset Shift: From Web 2.0 to Web 3.0 7
Chapter 2 Are You Ready for Web 3.0 Marketing? 15
Chapter 3 Content Marketing: Understanding and Capitalizing on the Drastic
Shift Taking Place 25
Chapter 4 Mobile Marketing: Tapping into Billions of Cell-Phone Users
47
Chapter 5 Virtual Reality Worlds: The Hows and Whys to This Unique Marketing
Universe 79
Chapter 6 Video Marketing: Taking Video to the Next Level 111
Chapter 7 Web Applications: How to Effectively Use Apps in Your Marketing 137
Chapter 8 Open-Source Code: How to Find and Use Others’ Hard Work for Maximum
Impact 151
Chapter 9 Collaboration: Connecting and Sharing Data at Lightning-Speed Paces
157
Chapter 10 Web 3.0 Companies 183
Chapter 11 Your Action Plan: Putting It All Together and Taking Action
193
Conclusion The Art of Giving Back 207
256 pages, Hardcover