It pays to be persuasive. From senior managers to new-starters in business; at
home, in the office, in the boardroom and even the bedroom the ability to confidently
motivate, influence and convince others offers a competitive edge that can really set you
apart and help you get what you want.
Learn the power of words; how to be an effective listener; how to develop and
enhance your memory; how to control the attention of others and how to read body language
and other non-verbal signs.
Persuasion will boost your persuasive and intuitive skills to amazing new
levels and will help you achieve more in every area of your personal life, professional
life and wherever interpersonal skills are at the fore.
James Borg is a practising work psychologist and business consultant.
He became interested in magic and 'mind-reading' at the age of 9 and subsequently was - a
few years later - admitted as one of the youngest-ever members of the Magic Circle. He
reveals in Persuasion that there is a lot we can learn from magician's tricks to help us
gain persuasive powers to use in work and life.
Table of Contents
Foreword
Publisher's acknowledgements
Author's acknowledgements
Introduction
1. The power of persuasion
2. Being a good listener
3. Attention please
4. Mind your body language
5. Memory magic
6. Make words work for you - the power of psycholinguistics
7. Telephone telepathy
8. Negotiating for mutual benefit
9. 'Difficult' people (and their behaviour)
10. The personality spectrum
Appendix
312 pages, Paperback