For undergraduate Introduction to Public Relations courses.
Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies,
interviews, news photos, and other techniques, the Practice of Public Relations is truly
an “in-your-face” Public Relations textbook.
The 11th edition continues the theme of giving students the knowledge and skills they need
to know to be successful in today’s world of public relations —including heavy
emphasis on social media and ethics.
Table of Contents
Part 1 Evolution
Chapter 1 What Is Public Relations, Anyway?
Chapter 2 The History and Growth of Public Relations
Part 2 Preparation/Process
Chapter 3 Communication
Chapter 4 Public Opinion
Chapter 5 Management
Chapter 6 Ethics
Chapter 7 The Law
Chapter 8 Research
Part 3 The Publics
Chapter 9 Media Relations/Print & Broadcast
Chapter 10 Employee Relations
Chapter 11 Community Relations
Chapter 12 Government Relations
Chapter 13 Consumer Relations
Chapter 14 International Relations
Part 4 Execution
Chapter 15 Public Relations Writing
Chapter 16 Writing for the Eye and Ear
Chapter 17 Integrated Marketing Communication
Chapter 18 Public Relations and Social Media
Chapter 19 Crisis Management
Chapter 20 Launching a Career
480 pages, Paperback
