BETTER GREEN BUSINESS: HANDBOOK FOR ENVIRONMENTALLY RESPONSIBLE OLSON E. / AND PROFITABLE BUSINESS PRACTICES Księgarnia

Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship.

Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematically drive “win-win-win” gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time.

Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM’s impactful Green Sigma approach. He also identifies new opportunities to drive value by “instrumenting the planet” and introduces the technologies that make this possible. Finally, he assesses long-term trends that will make “green business” increasingly crucial in the coming years.

Defining “green strategy” and crafting transformation plans that work
Complementing traditional strategy, improving operations, and making green strategy actionable
Using Green Sigma to reduce environmental impact and drive business value
Includes a detailed case study on reducing enterprise carbon emissions and costs
Instrumenting the planet for a more intelligent, sustainable world
New technology innovations and solutions for environmental stewardship
Anticipating the future of green business–and all business
Critical resource and environmental trends that will reshape business management

Dr. Eric G. Olson has more than 20 years of experience in management consulting and industry, where he has worked with organizations of all sizes and across industries. His experience spans business, operations and technology strategy, e-commerce and e-business, innovation and product lifecycle management, process improvement and supply chain optimization, procurement and strategic sourcing, corporate mergers and joint ventures, and environmental stewardship.

He holds a Bachelor of Science degree and a PhD from Cornell University, an MBA from the Massachusetts Institute of Technology-Sloan, and a Master of Science degree from Rensselaer Polytechnic Institute.He is also a member of the American Society ofMechanical Engineers and a licensed Professional Engineer.

Table of Contents

Preface xv

Part I: Establish a Strategy and Transformation Plan

Chapter 1: Driving Forces and Challenges That Organizations Face 3

Chapter 2: Formulate Green Strategy to Complement Traditional Strategy 23

Chapter 3: Green Strategy Supports Operational Improvements 43

Chapter 4: Make Green Strategy Actionable with a Proven Approach 59

Part II: Apply Proven Transformation Methods

Chapter 5: Transformation Methods and Green Sigma 85

Chapter 6: Applying Green Sigma to Optimize Carbon Emissions 107

Part III: Technology Innovations and Solutions

Chapter 7: Instrumenting the Planet for an Intelligent, Sustainable World 123

Chapter 8: Technology That Supports Instrumenting the Planet 141

Chapter 9: Business Considerations for Technology Solutions 157

Part IV: Conclusions

Chapter 10: Critical Trends Shaping the Future 175

Endnote References 185

206 pages, Hardcover

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