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BUSINESS AND ITS ENVIRONMENT INTERNATIONAL EDITION


BARON D.

wydawnictwo: PEARSON ED , rok wydania 2009, wydanie VI

cena netto: 390.00 Twoja cena  370,50 zł + 5% vat - dodaj do koszyka

For undergraduate and graduate courses in Business and Public Policy, Business and Society, or Business and Public Responsibility.

Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm’s competitive edge.

Baron’s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape.

The sixth edition retains the structure, much of the subject matter, and the conceptual frameworks of the fifth edition but adds two new chapters. The entire text has been updated with new conceptual materials and applications.


Brief Contents

PART I: Strategy and the Nonmarket Environment

Chapter 1 Market and Nonmarket Environments
Chapter 2 Integrated Strategy
Chapter 3 The News Media and Nonmarket Issues
Chapter 4 Private Politics
Chapter 5 Crisis Management

PART II: Public politics and nonmarket strategy

Chapter 6 Nonmarket Analysis for Business
Chapter 7 Nonmarket Strategies for Government Arenas
Chapter 8 Implementing Nonmarket Strategies in Government Arenas

PART III: Government and Markets

Chapter 9 Antitrust: Economics, Law, and Politics
Chapter 10 Regulation: Law, Economics, and Politics
Chapter 11 Environmental Management and Sustainability
Chapter 12 Law and Markets
Chapter 13 Information Industries and Nonmarket Issues

PART IV: GLOBAL NONMARKET STRATEGY

Chapter 14 The Political Economy of Japan
Chapter 15 The Political Economy of the European Union
Chapter 16 China: History, Culture, and Political Economy

Chapter 17 Emerging Marketsc

Chapter 18 The Political Economy of International Trade Policy

PART V: Ethics and corporate social Responsibility

Chapter 19 Corporate Social Responsibility
Chapter 20 Ethics Systems: Utilitarianism
Chapter 21 Ethics Systems: Rights and Justice
Chapter 22 Implementing Ethics Systems
Chapter 23 Ethics Issues in International Business


832 pages, Paperback

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czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.

 
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