E-BUSINESS AND E-COMMERCE MANAGEMENT: STRATEGY IMPLEMENTATION AND

CHAFFEY D. / PRACTICE

wydawnictwo: PEARSON ED , rok wydania 2009, wydanie IV

cena netto: ~~380.00~~ Twoja cena 361,00 zł + 5% vat - dodaj do koszyka

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

Dave Chaffey is is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

Table of Contents

Preface and Guided Tour
Acknowledgements
I INTRODUCTION
1. Introduction to e-business and e-commerce
2. E-commerce fundamentals
3. E-business infrastructure
4. E-environment
II STRATEGY AND APPLICATIONS
5. E-business strategy
6. Supply chain management
7. E-procurement
8. E-marketing
9. Customer relationship management
III IMPLEMENTATION
10. Change management
11. Analysis and design
12. Implementation and maintenance
Glossary
Index

800 pages, Paperback

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.

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