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ENTREPRENEURSHIP: STARTING AND OPERATING A SMALL BUSINESSMARIOTTI S. GLACKIN C.wydawnictwo: PEARSON ED , rok wydania 2009, wydanie IIcena netto: Written by an award-winning expertdemystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. This book addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on developing business plans, it can be used as a professional resource for anyone looking to start their own business. Brief Contents Unit 1 WHAT BUSINESS DO YOU WANT TO START? Chapter 1 Entrepreneurs Recognize Opportunities Chapter 2 The Business Plan: Roadmap to Business Success The Daily Perc Sample Business Plan Chapter 3 Creating Business from Opportunity
Unit 1 Business Plan Break Down
Unit 2 WHO ARE YOUR CUSTOMERS? Chapter 4 Exploring Your Market Chapter 5 Developing the Right Marketing Mix Chapter 6 Smart Selling and Effective Customer Service Unit 2 Business Plan Break Down
Unit 3 SHOW ME THE MONEY! FINDING, SECURING AND MANAGING IT. Chapter 7 Understanding and Managing Start-Up, Fixed and Variable Costs Chapter 8 Using Financial Statements to Guide a Business Chapter 9 Cash Flows and Taxes Chapter 10 Financing Strategy: Debt, Equity or Both? Unit 3 Business Plan Break Down
Unit 4 OPERATING A SMALL BUSINESS EFFECTIVELY. Chapter 11 Addressing Legal Issues and Managing Risk Chapter 12 Operating for Success Chapter 13 Management, Leadership and Ethics Unit 4 Business Plan Break Down
Unit 5 WAT YOU NEED TO KNOW TO GROW AND GO. Chapter 14 Franchising, Licensing, and Harvesting: Cashing in Your Brand Unit 5 Business Plan Break Down
APPENDIX Appendix 1 100 Business Ideas Appendix 2 Sample Student Business Plan Appendix 3 BizBuilder Business Plan Appendix 4 Business Plan Appendices for The Daily Perc Appendix 5 Resources for Entrepreneurs Appendix 6 Useful Formulas and Equations Appendix 7 Accounting Journal Distribution Guide Appendix 8 Using Business Plan Pro Appendix 9 Glossary Index 528 pages, Paperback
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