For undergraduate courses in Entrepreneurship and New Venture Creation.
Inspirational and informative–Entrepreneurship: Launching New Ventures
introduces students to the process of entrepreneurial success.
There has never been a more invigorating and opportunistic time to study
entrepreneurship. Around the world, the current economic crisis is not just negatively
affecting business, this crisis is also generating business opportunities for the creative
and daring. Show your class how to take advantage with Entrepreneurship: Launching New
Ventures–the text that introduces students to the process of entrepreneurial success and
shows them how to be effective every step of the way.
The third edition now includes opening profiles, student entrepreneurs’
insights, updated features, new and updated cases, and updated references.
Table of Contents
Part 1 Decision to Become an Entrepreneur
Chapter 1 Introduction to Entrepreneurship
Part 2 Developing Successful Business Ideas
Chapter 2 Recognizing Opportunities and Generating Ideas
Chapter 3 Feasibility Analysis
Chapter 4 Writing a Business Plan
Chapter 5 Industry and Competitor Analysis
Chapter 6 Developing an Effective Business Model
Part 3 Moving From an Idea to An Entrepreneurial Firm
Chapter 7 Preparing the Proper Ethical and Legal Foundation
Chapter 8 Assessing a New Venture’s Financial Strength and Viability
Chapter 9 Building a New Venture Team
Chapter 10 Getting Financing or Funding
Part 4 Managing and Growing an Entrepreneurial Firm
Chapter 11 Unique Marketing Issues
Chapter 12 The Importance of Intellectual Property
Chapter 13 Preparing for and Evaluating the Challenges of Growth
Chapter 14 Strategies for Firm Growth
Chapter 15 Franchising
608 pages , Ppaerback
