Explore the many aspects of electronic commerce through a managerial
perspective.
Electronic Commerce provides a thorough explanation of what EC is, how
it’s being conducted and managed, and how to assess its major opportunities,
limitations, issues, and risks—all from a managerial perspective that helps make EC
relevant to majors and non-majors alike.
The new edition reflects the latest topics that have emerged in the EC field,
including social computing and “Green IT”.
Table of Contents
Part 1: Introduction to E-Commerce and E-Marketplaces
Chapter 1. Overview of E-Commerce
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce
Part 2: Internet Consumer Retailing
Chapter 3. Retailing in E-Commerce: Products and Services
Chapter 4. Consumer Behavior, Market Research, and Advertising
Part 3: Business-to-Business E-Commerce
Chapter 5. B2B E-Commerce
Chapter 6. E-Supply Chains, Collaborative Commerce, and Corporate Portals
Part 4: Other E-Commerce Models and Applications
Chapter 7. Innovative E-Commerce Systems: E-Government and E-Learning to
Consumer-to-Consumer Commerce
Chapter 8. Mobile Computing and Commerce and Pervasive Computing
Chapter 9. The Web 2.0 Environment and Social Networks
Part 5: E-Commerce Support Services
Chapter 10. E-Commerce Fraud and Security
Chapter 11. E-Commerce Payment Systems
Chapter 12. Fulfilling E-Commerce Orders and Other E-Commerce Support Services
Part 6: E-Commerce Strategy and Implementation
Chapter 13. E-Commerce Strategy and Global E-Commerce
Chapter 14. Economics and Justification of E-Commerce
Chapter 15. Launching a Successful Online Business and E-Commerce Projects
Chapter 16. Regulatory, Ethical, and Compliance Issues in E-Commerce
Online Part 7: Auctions and Application Development
Chapter 17. Dynamic Trading: E-Auctions, Bartering, and Negotiations
Chapter 18. Building E-Commerce Applications and Infrastructure
968 pages, Paperback
