net price + 5% vat.
Learn Business Communication Skills By Example.
Students need to have excellent, effective, and practical business communication
skills in order to succeed in today’s business world.Excellence in Business
Communication delivers an abundance of the most realistic model documents and tools,
helping students learn business communication skills by example.
The ninth edition is a more efficient, rigorously revised textbook that maintains
solid coverage of fundamentals while addressing developments in the business communication
field. The authors also understand that to succeed in today’s social media environment,
business communicators must abandon outdated thinking and embrace the new social
communication model that’s redefining business communication and the relationships
between companies and their stakeholders. By offering practical advice and hands-on
experience through dozens of activities and cases, this edition helps students adapt their
communication skills to this important new media.
Table of Contents
Part 1: Understanding the Foundations of Business Communication
Chapter 1: Achieving Success Through Effective Business Communication
Chapter 2: Mastering Team and Interpersonal Skills
Chapter 3: Communicating in a World of Diversity
Part 2: Applying the Three-Step Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Part 3: Crafting Brief Messages
Chapter 7: Crafting Messages for Electronic Media
Chapter 8: Writing Routine and Positive Business Messages
Chapter 9: Writing Negative Messages
Chapter 10: Writing Persuasive Messages
Part 4: Preparing Reports and Oral Presentations
Chapter 11: Planning Reports and Proposals
Chapter 12: Writing Reports and Proposals
Chapter 13: Completing Reports and Proposals
Chapter 14: Developing Oral Presentations
Part 5: Writing Employment Messages and Interviewing for Jobs
Chapter 15: Building Careers and Writing Résumés
Chapter 16: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
Video Guide
Handbook of Grammar, Mechanics, and Usage
Answer Key
References
Acknowledgments
Brand, Organization, Name, and Website Index
Subject Index
672 pages, Paperback
