INTRODUCTION TO ELECTRONIC COMMERCE INTERNATIONAL VERSION TURBAN E. KING D. LANG J. Księgarnia

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Explore the essential concepts of electronic commerce.

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of EC essentials from a global point of view.

The third edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.

Table of Contents

Part 1: Introduction to E-Commerce and E-Marketplaces
Chapter 1. Overview of Electronic Commerce
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce
Part 2: Internet Consumer Retailing
Chapter 3. Retailing in Electronic Commerce: Products and Services
Chapter 4. Online Consumer Behavior, Market Research, and Advertisement
Part 3: Business-to-Business E-Commerce
Chapter 5. B2B E-Commerce
Chapter 6. Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce
Part 4: Other EC Models and Applications
Chapter 7. The Web 2.0 Environment and Social Networks
Chapter 8. Mobile Computing and Commerce
Part 5: EC Support Services
Chapter 9. E-Commerce Security and Fraud Protection
Chapter 10. Electronic Payment Systems, Order Fulfillment, and Other Services
Part 6: EC Strategy and Implementation
Chapter 11. EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues

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Online Part 7: Applications and Site Development
Chapter 12. Launching a Successful Online Business and EC Projects
Online Appendices
Appendix A. E-Commerce and Supply Chains
Appendix B. Electronic Customer Relationship Management
Online Tutorial
T1. E-Business Plan

552 pages, Paperback

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czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.