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Learn the Secrets Behind World-Class Product Development
In a world overloaded with new products and services, making a single offering stand
out is a Herculean task. Or is it? Market leaders are developing innovative processes that
all but guarantee the success of their new products—and now their secrets are
available to you.
The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge
in a product-saturated world. Presenting the most current marketing tools and best
practices, it provides proven methods behind successful product development, along with
case studies from the most creative companies of our time—Apple, Google, Cisco, Toyota,
Pixar, and many others. In less than a week, you'll be an expert on:
- Creating a value proposition that motivates a customer to buy your new
product
- Protecting intellectual property to sustain a competitive advantage
- Creating a budget and securing the capital you need
- Managing the design, fabrication, integration, and delivery processes
- Master the essentials of product development
- Maximize your study time
- Measure your progress with chapter tests and a free online exam
- Earn a Certificate of Achievement online
Designed as an easy, self-paced "course" complete with chapter-ending
quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts
you on the fast track to making your dream product a success.
Andrea Belz, Ph.D., M.B.A., provides in-depth guidance to global
leaders in innovation. Her combined experience in technology review and business analysis
has been used by international corporations and world-class educational institutions,
including General Electric, the California Institute of Technology, and NASA.
Table of Contents
Part 1 - Planning: Dress for Success;
Chapter 1. Inception;
Chapter 2. Strategy;
Chapter 3. Marketing;
Chapter 4. Value Propositions;
Chapter 5. Intellectual Property;
Chapter 6. Funding;
Part 2 - Implementation: It Ain't Over 'Til It's Over;
Chapter 7. Organizations; Chapter 8. Milestones;
Chapter 9. Design;
Chapter 10. Fabrication, Integration, and Delivery;
Chapter 11. Launch;
Chapter 12. Wrap-Up;
256 pages, Paperback