net price + 5% vat.
A crash course on the most dynamic marketing platform today!
Online marketing has evolved far beyond flashy websites and banner ads shouting at
customers about your product. It's about using an array of Internet tools to build
credibility and visibility, spread your message, and form meaningful customer
relationships.
The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to
harnessing the power of the Web for your marketing goals.
It begins with planning and building a website and then provides in-depth
coverage of essential online marketing tools and techniques, such as:
- Content marketing and blogging
- Social media marketing
- Web analytics
- Search Engine Optimization (SEO )
- E-mail marketing
- Online Public Relations
- Earn a Certificate of Achievement Through A Free Online Examination!
The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in
easy-to-understand terms and actionable steps. You’re already on your way to Web
marketing mastery!
Table of Contents
Chapter 1. Building a Web Marketing Foundation;
Chapter 2. Planning the Web Site;
Chapter 3. Building a Web Site;
Chapter 4. Content Marketing;
Chapter 5. Blogging;
Chapter 6. Social Media Marketing;
Chapter 7. Web Analytics;
Chapter 8. Search Engine Optimization;
Chapter 9. Online Advertising/Search Engine Marketing;
Chapter 10. Email Marketing;
Chapter 11. Online Public Relations;
Chapter 12. Managing Multi-Tasking Web Marketing
272 pages, Paperback