net price + 5% vat.
A pill bottle helps health care professionals monitor patients taking medication. A
vending machine reports its own inventory over a wireless network. A
telephone speeds checkout by serving as a debit card in retail stores around the world.
The future of the world—and business— is ubiquitous connectivity, the total
interconnection of people, ideas, and products through a global digital network.
As the network grows and the world of data expands, every citizen will have instant
access to virtually anything he or she wants.
Where is this network? Anywhere. And you must learn to use it to the
fullest if your business is to thrive in the coming years.
In this groundbreaking book, Emily Nagle Green, president of Yankee Group, a
leading global connectivity research fi rm, charts a course for the future by explaining:
- The components of ubiquitous connectivity and how they will combine to transform
the nature of business
- How more than 50 of the world’s connectivity pioneers and leaders expect the
revolution to unfold
- The richest opportunities for your business—and how to seize them How a
totally connected world will change customers—and what they want
- Ways to develop a business strategy that harnesses the power of global
connectivity
The world is charging ahead faster than at any other time in history, and
global connectivity will be here sooner than you might think. Trillions of dollars of new
value will be created on this worldwide network fabric.
Are you moving fast enough?
The survival of your business depends on whether you’ll be there to meet it.
Combining expert insight, tactical tools, and Yankee Group’s proprietary data on global
connectivity trends, this forward-looking book provides what you need to reach the
customer of the future . . . anytime and anywhere.
Table of Contents
Foreword: The Internet Comes of Age by Don Tapscott
Part I: Welcome to ANYWHERE
Chapter 1: The ANYWHERE Revolution
Chapter 2: Going from Somewhere to ANYWHERE
Chapter 3: ANYWHERE—Where and When?
Part II: The ANYWHERE Consumer
Chapter 4: The Emerging Portability of Experience
Chapter 5: Meet the ANYWHERE Consumer of the Future
Chapter 6: Our ANYWHERE Appetites
Part III: The ANYWHERE Enterprise
Chapter 7: The ANYWHERE Consumer Goes to Work
Chapter 8: The Enterprise Goes ANYWHERE
Part IV: Profiting from ANYWHERE
Chapter 9: How ANYWHERE Do You Need to Be?
Chapter 10: How to Go ANYWHERE
Chapter 11: Some ANYWHERE Unknowns
Chapter 12: ANYWHERE: Final Thoughts
285 pages, Hardcover