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Learn how you can use the revolutionary five-step marketing process that
helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.
In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing
guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies
shows you a proven, step-by-step process for understanding the expectations of your
customers and prospects for more effective relationships and deeper levels of value. He
then demonstrates how to use these insights to develop high impact, high return
relationship marketing strategies and action plans which generate consistent double-digit
increases in response and sales.
The book's numerous case studies demonstrate the most effective uses of Voice
of the Customer marketing in action, and the most frequent mistakes marketers make-trying
to "manage" customers rather than continually engaging them.
This book is essential reading for all marketers, whether in Fortune or Growth sized
companies, who want dramatic increases in sales and marketing effectiveness.
Ernan Roman is President of the marketing consultancy, Ernan Roman
Direct Marketing, (ERDM). He is one of the leading authorities in Voice of Customer driven
Relationship Marketing.
Ernan is recognized as the industry pioneer who created three important methodologies:
Integrated Direct Marketing, Opt-In Marketing, and Voice of Customer Relationship
Research.
He was named to “B to B’s Who’s Who” as one of the “100 most influential
people” in Business Marketing by Crain’s B to B Magazine.
ERDM provides marketing consulting services for innovative Fortune and Growth companies
such as Microsoft, NBC Universal, Walt Disney, Reliant Energy, Hewlett-Packard, IBM, MSC
Industrial Direct, and Songza Media, Inc.
He is also the co-author of “Opt-In Marketing: Increase Sales Exponentially with
Consensual Marketing” and author of “Integrated Direct Marketing: The Cutting Edge
Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales”.
272 pages, Hardcover