THE NEW ARTICULATE EXECUTIVE:LOOK ACT AND SOUND LIKE A LEADER TOOGOOD G. Księgarnia

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Corporate coach Granville Toogood has trained some of the biggest names in business today—including 38 top executives in the Fortune 50—and his bestselling book, The Articulate Executive, has become the gold standard when it comes to public speaking and corporate communications.

This all-new edition provides you with the most powerful speaking tools and techniques from Toogood's acclaimed workshops—so you can look, act, and sound like a leader in any situation.

Using his proven step-by-step system, you can:

Position yourself as a leader in your industry.
Command any venue and compel any audience.
Use the "8-second rule" to make a strong first impression.
Speak with the confidence of a CEO.
Outperform in any presentation.

Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro.

The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message—with confidence, style, and great success. In addition, you'll learn how to master high-tech tools such as PowerPoint and deck presentations, how to deal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job.

Remember: In today's competitive market nothing is more important than how you present yourself and your company—and no book is more informative and powerful at this—than Granville Toogood's The New Articulate Executive.

Table of Contents

Introduction: Where Are We?

Everything You Need to Know About Public Speaking

PART ONE The Speaking Game

1 Leadership Communications: The Secret Weapon 3

2 Becoming a Player 8

3 First, Understand Your Audience 12

4 Alpha Dogs and Worker Bees 20

5 Avoiding Dangerous Traps 24

PART TWO Creating the Perfect Presentation

6 Get It Together 29

7 Designing the Perfect Presentation: The Power Formula 36

8 The Strong Start 38

9 Forging a Powerful Message 48

10 Talking with Pictures 50

11 The Conversational Approach 53

12 The Strong Finish 60

13 Getting the Message Across 69

PART THREE Delivery

14 The 18-Minute Wall: Audience Attention Span 83

15 How to Capture Your Audience 86

16 The PowerPoint Paradox: Designing Visual Aids to Work for You---Never Against You 93

17 How to Make a Powerful Deck Presentation: Going by the Book 119

18 Write Like You Speak: Ten Important Rules to Live By 129

19 The Six Most Common Language Mistakes 143

20 How to Beat Fear 147

21 Keep the Momentum Going 150

22 The Power of Silence 156

23 Body Language 159

24 How to Dress 163

25 How to Read a Prepared Text Like a Pro (and Not Look Like You're Reading) 170

26 How to Use Teleprompters 182

27 Taking a Cue from Stage Monitors 186

PART FOUR After the Speech and Managing the Media

28 The Art of Q&A 191

29 Dealing with the Media 198

30 Handling Hecklers 204

31 Train Yourself 208

32 What's It All Worth to You? 210

Test Your New Articulate Executive IQ 215

Index 224

240 pages, Hardcover

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czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.