net price + 5% vat.
Competitive Selling has what you need to out-maneuver, out-negotiate, and
out-sell everyone who stands between you and the sale. It reveals exactly how
today’s highest achievers win every battle and provides a blueprint for
replicating this success, including how to:
- Position yourself as the expert on your client’s needs
- Differentiate your value proposition from that of the competition
- Access the most important decision makers prior to writing a proposal
- Sell winning proposals that ignore stated budgets
- Negotiate effectively when selling against other competitors
- Close sales that lock out competitors and win you the business
A complete reeducation on how to approach the sales process, Competitive
Selling provides a brutally realistic view of the sales environment today and offers the
means for fighting your way to the top of the food chain—and staying there.
Landy Chase founded his own sales training and consulting firm in 1993
and has clients in more than sixty industries on five different continents. He has
delivered more than two thousand paid presentations as a professional speaker and holds
the Certified Speaking Professional (CSP) designation from the National Speakers
Association, the highest earned level of excellence in the industry.
272 pages, Hardcover