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COMPETITIVE SELLING:OUT-PLAN OUT-THINK AND UOT-SELL TO WIN EVERY TIME


CHASE LANDY

wydawnictwo: MCGRAW-HILL , rok wydania 2010, wydanie I

cena netto: 125.20 Twoja cena  118,94 zł + 5% vat - dodaj do koszyka

net price + 5% vat.


Competitive Selling has what you need to out-maneuver, out-negotiate, and out-sell everyone who stands between you and the sale. It reveals exactly how

today’s highest achievers win every battle and provides a blueprint for replicating this success, including how to:

  • Position yourself as the expert on your client’s needs
  • Differentiate your value proposition from that of the competition
  • Access the most important decision makers prior to writing a proposal
  • Sell winning proposals that ignore stated budgets
  • Negotiate effectively when selling against other competitors
  • Close sales that lock out competitors and win you the business

A complete reeducation on how to approach the sales process, Competitive Selling provides a brutally realistic view of the sales environment today and offers the means for fighting your way to the top of the food chain—and staying there.


Landy Chase founded his own sales training and consulting firm in 1993 and has clients in more than sixty industries on five different continents. He has delivered more than two thousand paid presentations as a professional speaker and holds the Certified Speaking Professional (CSP) designation from the National Speakers Association, the highest earned level of excellence in the industry.


272 pages, Hardcover

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