THE INNOVATION SECRETS OF STEVE JOBS:INSANELY DIFFERENT PRINCIPLES GALLO CARMINE / FOR BREAKTHROUGH SUCCESS / Księgarnia

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Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success—the Steve Jobs way.

When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life—a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.

These are the Seven Principles of Innovation, inspired by the master himself:

Do What You Love.
Think differently about your career.
Put a Dent in the Universe.
Think differently about your vision.
Kick Start Your Brain.
Think differently about how you think.
Sell Dreams, Not Products.
Think differently about your customers.
Say No to 1,000 Things.
Think differently about design.
Create Insanely Great Experiences.
Think differently about your brand experience.
Master the Message.
Think differently about your story.

Table of Contents

Acknowledgments v

Introduction: What the World Needs Now Is More Jobs Steve Jobs vii

Chapter 1 What Would Steve Do? 1

Principle 1 Do What You Love

Chapter 2 Follow Your Heart 15

Chapter 3 Think Differently About Your Career 25

Principle 2 Put a Dent in the Universe

Chapter 4 Inspire Evangelists 45

Chapter 5 Think Differently About Your Vision 61

Principle 3 Kick-Start Your Brain

Chapter 6 Seek Out New Experiences 81

Chapter 7 Think Differently About How You Think 93

Principle 4 Sell Dreams, Not Products

Chapter 8 See Genius in Their Craziness 105

Chapter 9 Think Differently About Your Customers 125

Principle 5 Say No to 1,000 Things

Chapter 10 Simplicity Is the Ultimate Sophistication 137

Chapter 11 Think Differently About Design 155

Principle 6 Create Insanely Great Experiences

Chapter 12 We're Here to Help You Grow 175

Chapter 13 Think Differently About Your Brand Experience 185

Principle 7 Master the Message

Chapter 14 The World's Greatest Corporate Storyteller 199

Chapter 15 Think Differently About Your Story 209

One More Thing...Don't Let the Bozos Get You Down 219

Notes 223

Index 235

241 pages, Hardcover

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