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WHY OF WORK:HOW GREAT LEADERS BUILD ABUNDANT OGRANIZATIONS THAT WIN


ULRICH D. ULRICH W. GOLDSMITH M.

wydawnictwo: MCGRAW-HILL , rok wydania 2010, wydanie I

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According to studies, we all work for the same thing—and it's not just money. It's meaning. Through our work, we seek a sense of purpose, contribution, connection, value, and hope. Digging down to the meaning of work taps our resilience in hard times and our passion in good times.

That's the simple but profound premise behind this groundbreaking book by renowned management expert Dave Ulrich and psychologist Wendy Ulrich. They've talked to thousands of people—from rank-and-file workers to clients and customers to top-level executives—and synthesized major disciplines to identify the "why" behind our most

successful experiences.

Using the model of the "abundant organization," they provide you with the "how" to create meaning and value in your own workplace.

Learn how to:

  • Ask the seven questions that drive abundance
  • Understand the needs of your customers and staff
  • Personalize the work to motivate your employees
  • Build and grow your business in any economy

By following the Ulrichs' step-by-step guidelines, you will set off a chain reaction of positive and enduring effects. Employees who find meaning in their work are more competent, committed, and eager to contribute—and their contribution will result in increased customer commitment, which delivers a winning performance on the bottom line.

The Why of Work includes targeted checklists, questionnaires, and other useful tools to help you turn aspirations into action. Using the proven principles of abundance, you can coordinate your needs with those of your employers, your employees, and your customers—and create a vision that resonates for years to come. When you understand why we work, you know how to succeed.


Table of Contents

 

Foreword

Preface

Chapter 1 The Case for Meaning 1

Chapter 2 The Making of Abundance 27

Chapter 3 What Am I Known For? (Identity) 53

Chapter 4 Where Am I Going? (Purpose and Motivation) 81

Chapter 5 Whom Do I Travel With? (Relationships and Teams [Th]at Work) 103

Chapter 6 How Do I Build a Positive Work Environment? (Effective Work Culture or Setting) 125

Chapter 7 What Challenges Interest Me? (Personalized Contributions) 157

Chapter 8 How Do I Respond to Disposability and Change? (Growth, Learning, and Resilience) 185

Chapter 9 What Delights Me? (Civility and Happiness) 219

Chapter 10 Implications for Executives, Human Resources, and Individuals 243

Appendix: Leadership Challenges and Actions as Meaning Makers 265

Notes 269

Index 277


304 pages, Hardcover

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