WHAT INVESTORS REALLY WANT:KNOW WHAT DRIVES INVESTOR BEHAVIOR STATMAN MEIR / AND MAKE SMARTER FINANCIAL DECISIONS / Księgarnia

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Combining the new field of behavioral finance with the real world of investing, this engaging new book explores the mind-sets and motivations behind the major money decisions—and most common mistakes—that investors make every day. With insider's insight, and a storyteller's voice, behavioral finance expert Meir Statman reveals What Investors Really Want . . .

Investors want bigger profits with lower risks. How our desire for free investment lunches can leave us with no lunches
Investors want to play and win. How our desire to win the investment game can turn us into losers
Investors want to save money for tomorrow and spend it today. How we struggle between spending too much and spending too little
Investors want status, respect, and social responsibility. How to know what's really important in life
Investors do not want to face financial losses. How to recognize and confront the regret that accompanies losses

You'll also learn how age, gender, genetics, and personality affect your investment decisions and how people of different countries and cultures think about risks and returns, poverty, and wealth. You'll discover how behavioral finance provides key insights into the behavior that has rocked investment markets in recent years. And, most important, you'll learn to recognize the desires, thoughts, and emotions that drive your own investment decisions—so you can drive better on your road to investment success.

Table of Contents

Chapter One: We Want High Returns with No Risk;

Chapter Two: We Have Thoughts, Some Erroneous;

Chapter Three: We Have Emotions, Some Misleading;

Chapter Four: We Want to Play, and Win;

Chapter Five: We Join Herds and Inflate Bubbles;

Chapter Six: We Want Self Control and Mental Accounts;

Chapter Seven: We Want to Save for Tomorrow and Spend it Today;

Chapter Eight: We Want Hope for Riches and Freedom from the Fear of Poverty;

Chapter Nine: We Have Similar Wants and Different Ones;

Chapter Ten: We Want to Face No Losses;

Chapter Eleven: We Want to Pay No Taxes;

Chapter Twelve: We Want High Status and Proper Respect;

Chapter Thirteen: We Want to Stay True to Our Values;

Chapter Fourteen: We Want Fairness;

304 pages, Hardcover

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czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.