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Want to increase sales? Get promoted? Change the world?
There’s a goal for that . . .
Steve Jobs, Jeff Bezos, the school teacher next door who amassed a
million-dollar fortune . . .
Did these people succeed because they were more motivated or because they
were more disciplined?
The answer to both questions is yes—but not in the ways you might think. Anyone can
achieve extraordinary things. The secret is setting goals that test the very limits of
your abilities.
In Hard Goals, Mark Murphy, the acclaimed author of Hundred Percenters, explains the
science behind getting from where you are to where you want to be in your career,
business, and life.
Leadership IQ, Murphy’s top-rated leadership training consultancy, studied nearly
5,000 workers from virtually every field and found that extraordinary goals—the kind
that got America to the moon and back, developed the iPod, created nanotechnology, and
helped individuals overcome tremendous personal adversity—stimulate and engage the brain
in ways that are profoundly different from the goals most people set.
Research conducted for this book revealed that people who set Hard goals are up
to 75 percent more fulfilled than people with easy goals. In these pages, Mark Murphy
explains how success, and the satisfaction it brings, comes from knowing how to set goals
that are:
- Heartfelt—have an emotional attachment, “scratch an existential itch.”
- Animated—motivated by a vision, that movie that plays over and over in your
mind.
- Required—imbued with such a sense of urgency that you have no other choice but
to start acting on them right here, right now.
- Difficult—the greatest achievements come from the toughest challenges— but
they also leave you feeling stronger, smarter, and more fulfilled.
People set goals all the time, but the majority end up unfulfilled or
abandoned. With all the challenges facing us today, we could use a little more
achievement.
Hard Goals can help us get there by offering the hard science and practical
techniques to conquer procrastination and unlock your brain’s potential for realizing
your goals.
Mark Murphy is founder and CEO of Leadership IQ, a top-rated provider
of leadership training for Microsoft, IBM, MasterCard, Merck, and other companies. He is
the author of Hundred Percenters and has been featured in Fortune, Forbes, Bloomberg
BusinessWeek, The Washington Post, and other publications.
224 pages, Hardcover