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COOLFARMING: TURN YOUR GREAT IDEA INTO THE NEXT BIG THINGGLOOR P.wydawnictwo: AMACOM , rok wydania 2010, wydanie Icena netto: If you want to stay ahead of the curve, it’s not enough to catch on to the latest hot idea once it’s already hot. Coolfarming gives you practical, hands-on advice on how to carry your own cool ideas over the tipping point, nurture a swarm of creative collaborators to develop the next big trend for your own target group, and ride a wave of innovation. It also contains real-life examples of how to find, develop, and popularize the trends of tomorrow. . .and reap the benefits. Table of Contents
Acknowledgments IX 1 HOW DO YOU TURN A COOL IDEA INTO A TREND? 1 The Four Steps of Coolfarming 4 Finding the Trendsetters 7 Growing Your Own Trends 9 Coolfarming Is More Than Managing a Project 11 Coolfarming the World Wide Web 17 Coolfarming Linux .21 2 SWARM CREATIVITY: The Force That Fuels Coolfarming 29 The More Swarms Communicate, the Better They Perform 34 Swarm Business Beats “Black Swans” 37 Lessons from the Beehive 40 Swarm Creativity in Ghana 55 Essentials of Coolfarming and Coolhunting 68 3 CREATORS: Building the Vision 73 COIN Leaders Are Not Leaders 75 Eating and Feeding Royal Jelly 77 Royal Pheromone—Nicholas Negroponte 79 Coolfarmers Are Coolhunters 82 How Do Leaders Get Selected? 86 Coolfarming Tourists—Immersing Yourself into the Swarm 88 Coolfarming a Palm Tree Plantation— Empowering the Community 93 Running an Internet Café in Ghana— Using the Swarm to Police the Swarm 95 Seven Guidelines for Creators 98 4 COINS: Building the Product 101 How Picasso Created Cubism Through a COIN 103 Gain Power by Giving It Up—Rotating Leadership 106 Start Out as a Small Fish in a Big Pond 111 Six Guidelines for COINs 114 5 CLNS: Teaching and Preaching the Gospel 117 Increasing Sales Through a CLN of Salespeople 120 Learning About Innovations Through the P&G Technology Entrepreneurs 124 Coolfarming in Twilight 129 Six Guidelines for CLNs 132 6 CIN: Building the Buzz 135 Immersion Gets the Swarm to Explosion—LEGO Mindstorms 137 Building the Heat—Yummy Industries 145 From Creators to CINs— Illustrating the Process Through Social Networks 150 Five Guidelines for CINs 155 7 COOLHUNTING: Find the Trends Through the Trendsetters 159 Coolhunting Combines the Wisdom of Crowds, Experts, and Swarms 161 Coolhunting U.S. Presidential Candidates 168 Coolhunting the Value of Brands: Looking for the End of the Federer Era 174 Why the World’s Most Influential Intellectual Is an Islamic Cleric 175 Predicting the Outcome of the Academy Awards 178 Predicting Stock Trends 180 Predicting the Actions of People Using Social Badges 181 8 WHAT MOTIVATES COOLFARMERS? 185 Coolfarmers Show Yhteisöllisyys and Gemeinsinn 186 Coolfarmers Are Ethical 190 COINs Need Cops 192 Coolfarmers Are Happy 193 Coolfarmers Are Altruistic 196 AFTERWORD: It’s Not Chief Executives, but Chief Creators We Need! 205 Notes 209 Index 215 About the Author 225 226 pages, Hardcover
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