The New Social Learning: A Guide to Transforming Organizations Through
Social Media
Social media has the potential to revolutionize workplace learning. People have
always learned best from one another—social media enables this to happen unrestricted by
physical location and in extraordinarily creative ways.
Authors Bingham and Conner explain why social media is the ideal solution
to some of the most pressing educational challenges organizations face today, such as a
widely dispersed workforce and striking differences in learning styles, particularly
across generations.
They definitively answer common objections to using social media as a training
tool and show how to win over even the most resistant employees. Then, using examples from
a range of organizations—including Deloitte, IBM, TELUS, and others—Bingham and Conner
help readers sort through the dizzying array of technological options available and decide
when and how to use each one to achieve key strategic goals. The New Social Learning is
the most authoritative guide available to leveraging these powerful new technologi
Tony Bingham is President and Chief Executive Officer of the American
Society for Training & Development (ASTD), the world’s largest professional
association dedicated to the training and development field. ASTD is focused on helping
members lead talent management, build their business skills, understand the impact of
social media on informal learning, close skills gaps, and connect their work to the
strategic priorities of business.
Marcia L. Conner, Vice President for Enterprise at Pistachio
Consulting, works at the intersection of enterprise social messaging and workplace
learning, focusing on the trends, markets, and dynamics shaping a distributed,
collaborative, and cross-generational organizational culture. Former Vice President and
Information Futurist for PeopleSoft, coauthor of Creating a Learning Culture: Strategy,
Practice & Technology, and cocreator of Pistachio Consulting’s Enterprise
Microsharing Comparison, she writes the “Learn At All Levels” column for Fast Company.
240 pages, Paperback