Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future

Surely you’ve experienced something like this: you buy a red car, and suddenly red cars appear everywhere. Why? Because you’re focusing on red cars—and you get more of whatever you focus on.

But much of the time, consciously and unconsciously, we dwell on what we don’t want, and that’s what we get. Drawing on the latest scientific research, Laura Goodrich shows you how to stop fixating on negatives and rewire your brain to focus on positive outcomes.

Unique and practical exercises—including a free online toolkit—and dozens of enlightening real-life stories help you identify what you truly want so that it drives everything you do.

And Goodrich shows how Seeing Red Cars can build organizational cultures in which employees are playing to their passions and strengths, focusing on what they want, and achieving breakthrough results.

Laura Goodrich specializes in the field of workplace dynamics and relationships. She has twenty-five years of professional experience, fifteen of which she has spent as a corporate trainer, coach, consultant, and speaker. She has a degree in Training and Organizational Development from The University of Minnesota and has received coach training from both the Corporate Coach University and the Coaches Training Institute. Laura is also an active member of the National Speakers Association and ASTD. Laura is co-owner of an integrated content company that specializes in authoring and producing videos, documentaries, television series, speaking and coaching.

Table of Contents

Preface ix

Introduction: Focus on What You Want 1

Chapter 1 Why We Focus on What We Don't Want 12

Chapter 2 Rewire Your Brain for Better Outcomes 29

Chapter 3 Play to Your Strengths and Control What You Can 39

Chapter 4 Tune in and Take Charge 59

Chapter 5 Craft Personal "I Wants" 75

Chapter 6 Craft Professional "I Wants" 98

Chapter 7 Turn Actions into Outcomes 125

Chapter 8 Drive Red Cars to Critical Mass 138

Conclusion: It All Begins with You 148

Seeing Red Cars Visual, Auditory, and Tactile "Triggers" 150

Seeing Red Cars Toolkit At-a-Glance 152

Acknowledgments 154

Notes 158

Index 162

About the Author 172

192 pages, paperback

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czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.

SEEING RED CARS

GOODRICH L.

Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future